Monitor activity and analyze behavior in an AI-powered system built with AI you customize to fit your team's tracking workflow.


Customize your user engagement tracking tool with the exact reporting views and metrics your team needs. Add features as your logic evolves.






Connect activity logs, CRM records, and event data from multiple tools—or manage everything in Softr Databases. Create a single source of truth for user insights.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored engagement dashboards, so analysts and managers each see the behavior data that matters to them.
Give different team members tailored engagement dashboards, so analysts and managers each see the behavior data that matters to them.
Streamline operations with Softr Workflows. Trigger native notifications or alerts when user engagement hits specific thresholds or behaviors change.
Access and update your tracking dashboards on the go. All tracking views and reporting tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your internal team fast, secure access to sensitive user data—no IT tickets or coding required.
Keep user engagement data safe with SOC2 and GDPR compliance, plus fine-tuned access control to stay compliant with privacy standards.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your user engagement tracking tool in minutes with AI—no manual configuration or coding needed.

Add features like segment-based dashboards, behavior alerts, or feedback loops as your research needs evolve.

Start with a tracking tool, then add CRM portals, team dashboards, or forms—all in one place without extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A user engagement tracking tool is a secure dashboard where product managers and growth teams can monitor how users interact with their software, including active sessions, feature adoption, and retention trends. It centralizes behavioral data in one place, so you don't have to manually aggregate logs or rely on static spreadsheets. This makes it easier to identify churn risks and provide a more personalized experience for your customers.
Softr is the first AI-native platform for building business software. It makes it easy to build a user engagement tracking tool that fits the specific metrics your product team cares about. You can describe your reporting needs to the AI Co-Builder to instantly generate your database, analytics pages, and user logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a specialized dashboard template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external product data from tools like Airtable, Google Sheets, HubSpot, or SQL. You have full control to adjust the visualization layouts, decide which stakeholders see which metrics, and brand it to match your company's design system. It's quick to get up and running, simple to update as your product evolves, and flexible enough to scale with your user base.
You can include a wide range of features in your user engagement tracking tool, depending on what your analysis workflow looks like. A great tracking app usually mixes classic data blocks with AI-powered insights:
- AI-Powered Intelligence – Use Ask AI to let your team query engagement trends conversationally, or set up Database AI Agents to automatically flag accounts with declining activity.
- Vibe Coding Blocks – Build custom UI elements—like a heat-map summary or a specialized retention cohort table—using the AI Code block to "vibe code" exactly the visualization you need.
- Softr Workflows – Build native automations (like alerting a Customer Success Manager) that trigger Slack notifications or sync data whenever a user's health score drops below a certain threshold.
- User Portals & Logins – Securely manage access so different product squads only see engagement data relevant to their specific features.
- Forms & Data Collection – Capture qualitative feedback alongside quantitative data with custom surveys and NPS forms.
- Dashboards & Charts – Visualize your daily active users (DAU) and feature stickiness with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your user segments with searchable tables, kanban boards for churn-prevention tasks, and detailed profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly the reporting tools you need. You can "vibe code" a user engagement tracking tool in Softr by simply describing your tracking requirements—such as session counts or click-through rates—to the AI Co-Builder. Softr then generates a production-ready dashboard on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication for your analysts, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw scripts or API maintenance. You describe the engagement metrics, Softr builds the dashboard, and it’s ready for your growth team instantly.
Yes. You can manage multiple product lines or cross-functional squads in a single tracking portal. Each team member only sees the engagement metrics and user data assigned to their department, based on their login and assigned role. This is useful for large organizations or agencies managing growth for multiple external clients.
Yes, you can. You don't need to bring your user data from an external warehouse to start building with Softr. If you're starting a new project, you can use Softr Databases, which is built into the platform and allows you to log user events and attributes directly into the platform.
But if you already have engagement data in tools like Airtable, Google Sheets, HubSpot, Notion, or production SQL databases, you can connect those too. You can also use the REST API connector to stream in events from your application backend. Either way, you have full control over how your engagement events are structured and visualized in your dashboard.
Softr Databases is the recommended native data source for your user engagement tracking tool. It is built explicitly for business apps, offering the highest performance for real-time dashboards, instant automation triggers for user alerts, and a lightning-fast experience because the event data is native to the platform.
If you already store user logs elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your tool could pull in billing status from HubSpot and usage frequency from Softr Databases at once. Most sources support real-time sync, ensuring your engagement metrics stay updated automatically.
Yes, Softr gives you full control over how your team interacts with the user engagement tracking tool. You can customize the dashboard layout, sidebar navigation, and specific KPIs to match your product's North Star metric. Each page or report can be shown or hidden based on permissions, so a junior analyst sees only what's necessary while the VP of Product has a full bird's-eye view.
You can also set up different user roles, such as Analyst, Admin, or Viewer—and define exactly what each role can export or edit. For example, researchers can only see anonymized session data, while admins can manage full user profiles. You can also create personalized views by filtering the dashboard based on the logged-in team member's assigned product area.
This level of customization is essential when you're managing complex data across different teams. It helps keep the tracking experience clean, secure, and highly relevant to each stakeholder.
Yes, you can fully white-label your user engagement tracking tool in Softr. You can use your own logo, company colors, brand fonts, and a custom subdomain (e.g., stats.yourcompany.com) to make the dashboard feel like an internal proprietary tool. You can also remove all Softr branding, so your team or clients only see your company's professional identity when reviewing their engagement reports.
Yes, you can. Softr gives you extensive flexibility to control the design of your engagement reports. You can adjust colors, fonts, and chart types to match your internal standards. You can also choose how each report page is laid out, decide where the key metrics go, and set what individual users see upon logging in.
To display your engagement data effectively, you can add various blocks:
- Table blocks – to show granular user event logs or segment lists
- List or Card blocks – to highlight high-value accounts or recent power users
- Detail View – to dig into a specific user's journey and interaction history
- Forms – for team members to log notes or manual account health updates
- Charts – to visualize monthly active user (MAU) growth and feature usage splits
- Calendar blocks – to track product launches or marketing campaigns alongside engagement spikes
If your tracking requirements change as you launch new features, it's easy to update the visual builder in real-time.
Softr is built with enterprise-grade security in mind. All user engagement data is encrypted in transit and at rest, and your dashboards are hosted on secure infrastructure. Softr apps give you full control over data visibility; you can set role-based permissions, manage analyst accounts directly, and apply global filters to protect PII (Personally Identifiable Information) across your entire tool.
For dashboards using Softr Databases, your usage data is stored in a secure environment hosted in Europe (Germany) with SOC 2 Type II compliance. For tools connected to external warehouses like BigQuery or SQL, Softr doesn't store your raw data—it simply queries and displays it in real-time based on your specific access settings. You are always in control of your data privacy.
It is fully production-ready. Unlike many AI tools that merely "vibe code"—generating scripts that are difficult to scale or audit—Softr builds your user engagement tracking tool on top of a stable, business-ready foundation.
We handle the critical infrastructure (like secure authentication, hosting, and granular data permissions) natively, so you don't have to worry about data leaks or downtime. This solves the long-term maintenance problem of AI: you get the speed of instant generation with the reliability of a professional analytics platform. Your tool is secure, scalable, and ready for your product team to start analyzing data from day one.
Softr is the first AI-native platform specifically designed for building business software like engagement trackers. Unlike pure coding tools that are hard to maintain, or traditional BI tools that can be overly complex for non-technical users, Softr's AI Co-Builder creates functional apps on a secure foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your data structure, reporting pages, and logic in minutes, then use visual controls to fine-tune the UI. You get the speed of AI with the reliability of built-in business features like user roles and secure hosting. It's designed for growth and product teams who want to move from data conceptualization to a live production dashboard on day one.
Yes. Softr supports powerful native workflows and deep integrations so you can connect your engagement tool to your wider tech stack. You can automate tasks using Softr Workflows—like triggering a re-engagement email via an integration—or sync data with Intercom and Stripe. Softr also supports REST API and webhooks for advanced data feeding.
Whether you need to push engagement scores to a CRM, trigger Slack alerts based on app activity, or pull in customer support tickets to correlate with usage, you can build it all into your tracking portal without writing a single line of code.
Describe your metrics and workflow. Softr's AI builds your tracking software in minutes, no code required.