Analyze trends, track engagement, and optimize strategies with a custom dashboard tailored to your social media goals and needs.


Choose only the analytics, reports, and insights that matter to your team. Add more views or features anytime as your social media goals change.
Connect spreadsheets, analytics tools, and social platforms with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your performance metrics.
Empower your team with a centralized social media analytics dashboard. Set up secure logins, user groups, and permissions—no IT support needed.
Give social media managers, analysts, or execs custom dashboards—each role sees the analytics that matter to them.
Give social media managers, analysts, or execs custom dashboards—each role sees the analytics that matter to them.
Connect with tools like Make, Zapier, or N8N to automate reporting workflows and share updates automatically.
View and analyze your social media dashboards on any device. All apps are mobile-ready by default.
Team members can log in securely with Google, email, or SSO—quick setup, no IT delays.
Keep analytics and social data secure. Softr is SOC2 and GDPR compliant with robust access controls.
Social teams can ask AI for analytics, trend insights, or post stats—answers delivered instantly inside your Softr dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your social media analytics dashboard in minutes with drag-and-drop blocks and templates.
Add new reports, visualizations, or integrations as your analytics needs evolve—no rebuild needed.
Bring together analytics, reports, and team dashboards—all in one place, with no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A social media analytics dashboard is a secure, interactive space where you and your team can log in to view and track all your social media metrics in one place. It pulls together data like engagement rates, follower growth, post performance, and campaign stats, so you don’t have to dig through multiple platforms or spreadsheets. This makes it easier to visualize your social media impact, spot trends, and make informed decisions—all from one convenient dashboard.
Softr makes it simple to build a social media analytics dashboard that fits the way your team works. You can connect your existing data sources, such as Airtable, Notion, or even direct integrations from your social accounts, and set up a dashboard where you can log in, check real-time metrics, analyze performance, and share key insights with stakeholders—all in one place.
You don’t need to know any code. Start with a template or build from scratch, customize the layout, manage who can access different data, and brand the dashboard to match your organization. It’s fast to set up, easy to update, and flexible enough to adapt as your social strategy evolves.
You can add a wide variety of features to your social media analytics dashboard, depending on your reporting needs. Common examples include:
\- User logins – so each team member or stakeholder can see relevant data
\- Custom dashboards – to display engagement metrics, reach, follower growth, or campaign performance
\- Interactive charts – to visualize trends, compare channels, or highlight key KPIs
\- Filters and search – to easily drill down into specific timeframes, platforms, or campaigns
\- Tables and lists – to organize posts, comments, mentions, or influencer activity
\- Automated reports – to get regular updates delivered to your team
\- Comments or status updates – for collaboration and sharing insights
\- Permissions and roles – to control who can view, edit, or share analytics
Everything is built using Softr’s drag-and-drop blocks, making it easy to design and update your dashboard without writing code.
No coding is needed. You can build your social media analytics dashboard entirely using Softr’s visual editor. From layout and charts to user permissions, everything can be customized without touching a line of code.
Yes. You can manage multiple clients or teams within a single social media analytics dashboard. Each user only sees the analytics and reports assigned to them, based on their login and role. This is especially useful for agencies, marketing teams, or consultants who handle social media performance for several brands or clients.
Softr supports a wide range of data sources for your social media analytics dashboard. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in analytics from other sources using the REST API.
You’re not limited to just one data source. You can integrate multiple sources into the same dashboard and view them side by side—so your analytics dashboard can, for example, show data collected from both Airtable and Google Sheets at once. Most sources support real-time, two-way sync, so your metrics stay up-to-date automatically.
Yes, Softr gives you full control over how users interact with your social media analytics dashboard. You can customize the layout, navigation, and content to match your brand and workflow. Each page or analytics block can be shown or hidden based on who’s logged in, so every user only accesses information relevant to them.
You can also set up different user roles, such as analyst, client, or admin—and define exactly what each role can view or edit. For example, clients can view only their brand’s analytics, while internal team members can manage and review all social media data. You can further personalize views by filtering data for each logged-in user.
This level of customization is especially helpful when handling analytics for multiple brands, clients, or campaigns in the same dashboard. It keeps the experience clean, secure, and tailored for each user.
Yes, you can. You don’t need to import your social media data from another platform to start building your analytics dashboard with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with your dashboard.
If you already track data in tools like Airtable, Google Sheets, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You also have the option to use the REST API connector to bring in data from social media platforms or other sources. Either way, you have full control over how your analytics are organized and displayed.
Yes, you can fully white-label your social media analytics dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a seamless part of your organization. You can also remove all Softr branding, so users only see your company’s identity throughout their analytics experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your social media analytics dashboard. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which analytics blocks go where, and set what different users see when they log in.
To display your analytics, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like post performance, engagement metrics, or audience growth
\- Chart blocks – to visualize trends, comparisons, or campaign results
\- List or Card blocks – to highlight top-performing posts or accounts
\- Detail View – to show deep dives on specific metrics or posts
\- Forms – for user feedback or data collection
\- Calendar blocks – to visualize content schedules or campaign timelines
If your needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your dashboard. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive analytics data across your entire dashboard.
For dashboards connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your analytics dashboard needs more users or features, you can review the paid plans to find what fits best: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like social media analytics dashboards, client portals, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working dashboard, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded dashboards that your team or clients can access.
You can customize everything visually—from analytics content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch a complete analytics solution.
Yes. Softr supports a wide range of integrations so you can connect your analytics dashboard to the rest of your stack. You can sync with tools like Slack for notifications, Google Analytics for deeper insights, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send analytics data to another system, trigger automations based on social metrics, or display information from other tools, you can build it into your dashboard, without writing code.