Track engagement, visualize reach, and share reports in an AI-powered dashboard built with AI to fit your agency's exact workflow.


Customize a social media analytics dashboard that looks sleek out of the box. Add only the filters and views you need to track your campaigns.





Connect spreadsheets and marketing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your social media performance data.
Give each client and manager the right views and access in a branded portal. Set up secure logins, user groups, and permissions in minutes.
Your dashboard is mobile-ready by default. Turn it into a downloadable app so clients can check their metrics on the go.
Your dashboard is mobile-ready by default. Turn it into a downloadable app so clients can check their metrics on the go.
Build native automations to handle weekly report notifications and data alerts whenever your campaign performance changes.
Provide separate logins for different clients so they only see their own campaign data and analytics dashboards.
Apply rules for different roles. Customize who can view raw data, edit benchmarks, or export reports at a granular level.
Protect sensitive marketing information and client data. Softr is fully compliant with SOC2 and GDPR regulations.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your social media analytics dashboard in minutes with AI—no manual configuration needed.

Add features like campaign tagging, client portals, or automated insights as your analytics needs evolve.

Start with a dashboard, then add reporting tools and team forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A social media analytics dashboard is a secure space where your marketing team or clients can log in to access real-time performance metrics, such as engagement rates, follower growth, and campaign ROI. It centralizes data from multiple platforms into one view, so you don't have to rely on manual screenshots or fragmented spreadsheets. This makes it easier to stay organized and provide clear, data-driven insights for your stakeholders and executives.
Softr is the first AI-native platform for building business software. It makes it easy to build a social media analytics dashboard that fits the way your agency or marketing department works. You can describe your reporting needs to the AI Co-Builder to instantly generate your database, tracking pages, and visualization logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a marketing template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, or HubSpot to aggregate your social data. You have full control to adjust the layout visually, decide which team members see specific campaign results, and brand it to match your agency. It's quick to get up and running, simple to update as social trends shift, and flexible enough to scale with more accounts.
You can include a wide range of features in your social media analytics dashboard, depending on what your reporting workflow looks like. A great analytics app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let managers query campaign performance conversationally, or set up Database AI Agents to generate automated executive summaries or sentiment analysis from post comments.
- Vibe Coding Blocks – Build complex, custom UI elements—like a custom engagement heatmap or a real-time post previewer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an alert system via Slack) that trigger notifications or sync data whenever a content milestone is reached or an ad spend threshold is hit.
- User Portals & Logins – Securely manage access so each brand manager or client only sees their specific social account performance or creative assets.
- Forms & Data Collection – Capture information with custom briefing forms, asset uploads, and content approval logic.
- Dashboards & Charts – Visualize your social media performance and key metrics with real-time bar charts for reach and line graphs for growth.
- Lists & Advanced Filtering – Display and manage your content calendar with searchable tables, kanban boards for post status, and detailed record views for individual posts.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need a custom metric? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly the reporting tools you need. You can "vibe code" a social media analytics dashboard in Softr by simply describing your requirements—like tracking TikTok engagement and Instagram reach—to the AI Co-Builder. Softr then generates a production-ready dashboard on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like secure client authentication, API data structures, and per-user permissions—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing broken scripts. You describe your KPIs, Softr builds the dashboard, and it’s ready for your marketing team instantly.
Yes. You can manage multiple clients or internal teams in a single dashboard application. Each client only sees the social accounts and performance data assigned to them, based on their secure login and role. This is perfect for agencies where you need to keep one client's influencer metrics private from another's, or for large companies with separate regional marketing divisions.
Yes, you can. You don't need to bring your campaign data from somewhere else to start building with Softr. If you're starting a new tracking initiative, you can use Softr Databases, which is built into the platform and allows you to log post performance, captions, and metrics directly within the app.
But if you already have your analytics data in tools like Airtable, Google Sheets, or BigQuery, you can connect those too. You can also use the REST API connector to ingest data from social media management platforms. Either way, you have full control over how your social metrics are structured and displayed in your dashboard.
Softr Databases is the recommended native, relational data source for your analytics. It is built explicitly for business apps, offering the highest performance for loading large sets of historical social data and providing instant automation triggers for real-time reporting.
If you already have your metrics elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same dashboard—so your app could pull in influencer costs from Softr Databases and organic reach from BigQuery at once. Most sources support real-time, two-way sync, ensuring your performance charts stay updated automatically.
Yes, Softr gives you full control over how users experience your social media analytics dashboard. You can customize the layout, navigation, and summary views to match your marketing workflow. Each chart or metric block can be shown or hidden based on who's logged in, so an executive sees high-level ROI while a content creator sees specific post-level engagement.
You can also set up different user roles, such as Client, Social Lead, or Content Creator—and define exactly what each role can view or edit. For example, clients can only view their own reports, while agency admins can manage data for all brands. You can also create personalized views by filtering performance data based on the logged-in user's assigned accounts.
This level of customization is essential when managing different stakeholders or multiple social media handles, keeping the experience clean and the data secure.
Yes, you can fully white-label your social media analytics dashboard in Softr. You can use your agency's logo, brand colors, and custom fonts to make the reporting experience feel native to your service. By using your own custom domain (e.g., reports.youragency.com) and removing all Softr branding, your clients will see only your professional identity every time they check their social results.
Yes, you can. Softr gives you total flexibility to control the design and layout of your analytics interface. You can adjust colors to match campaign themes, select fonts, and move reporting blocks to fit your analysis flow. You choose which charts appear first and set what different users see upon logging in.
To display your social data effectively, you can use various block types:
- Table blocks – to show detailed post-by-post performance or influencer lists
- List or Card blocks – to highlight top-performing creative assets or top posts
- Detail View – to drill down into a specific campaign's detailed breakdown
- Forms – for submitting weekly content briefs or feedback
- Charts – to show trends in follower growth or engagement over time
- Calendar blocks – to display the upcoming content schedule
If your reporting requirements change or you add new social platforms, it's easy to update the dashboard instantly via the visual builder.
Softr is built with enterprise-grade security to protect your sensitive marketing data. All information is encrypted in transit and at rest, hosted on reliable infrastructure. Softr apps give you granular control over data access; you can set up role-based permissions so only authorized personnel see proprietary campaign costs or private client metrics.
For dashboards using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance and European hosting (Germany). For apps connected to external sources like Airtable or SQL, Softr doesn't store your social data—it simply visualizes it in real time based on your defined permissions. You remain in complete control of which team members can view or edit specific campaign records.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, unmanaged scripts—Softr builds your social media analytics dashboard on a stable, scalable business foundation.
We handle the critical technical aspects like secure user authentication, high-performance data hosting, and granular visibility rules natively. This solves the reliability issues common with AI-generated apps; you get a professional tool for your clients or marketing team that is secure and ready for high-volume data analysis from day one.
Softr is the first AI-native platform for building business software. Unlike basic visualization tools that only show static data, or complex no-code tools that require weeks to learn, Softr's AI Co-Builder creates a functional dashboard with built-in user management in minutes.
The key is the hybrid advantage: use AI to generate your metrics database and reporting pages instantly, then use the visual editor for fine-tuning. You get the speed of AI generation paired with the reliability of business-ready features like custom roles and secure client logins. It's designed for marketing teams who need to move from a reporting concept to a live client tool immediately.
Yes. Softr supports powerful native workflows and a wide range of marketing integrations so you can connect your dashboard to your entire stack. You can automate tasks like sending weekly performance summaries via Email through Softr Workflows, or connect to Stripe for billing clients directly through the portal. Softr also supports REST API and webhooks for advanced social media management.
Whether you need to push campaign data to another CRM, trigger Slack alerts for viral posts, or pull in ad spend from external platforms, you can build these automations directly into your dashboard without writing a single line of code.
Describe what you need. Softr's AI builds your dashboard and reporting suite in minutes.