Organize leads, track progress, and close deals faster with a customizable CRM tailored to your sales team's unique workflow.


Set up a sales pipeline CRM with only the stages, views, and features your team needs. Adapt and grow your workflow as your sales process evolves.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales workflows.
Empower your sales team with secure, customized access to deals and contacts. Set up user groups, permissions, and workflows—no dev help required.
Give each sales role—rep, manager, or executive—a tailored dashboard for their pipeline and tasks.
Give each sales role—rep, manager, or executive—a tailored dashboard for their pipeline and tasks.
Connect with tools like Make or Zapier to automate follow-ups, move deals, or sync contacts automatically.
Access your CRM and manage pipelines on the go. All apps are mobile-ready from the start.
Team members log in securely with SSO, Google, or email—no IT tickets or manual onboarding needed.
Protect sales data with SOC2 and GDPR compliance, plus robust access controls for your team.
Let your sales team ask AI about leads or deals and get instant answers—directly inside your CRM, powered by Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your sales pipeline CRM in minutes with drag-and-drop blocks and ready-made templates.
Add stages, custom fields, or automations as your sales process evolves—no rebuild required.
Manage your deals, contacts, and sales dashboards—all in one place, with no extra tools to buy.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A sales pipeline CRM is a centralized platform where your sales team can track leads, manage opportunities, and monitor every stage of the sales process. It provides a clear view of your deals, keeps communication organized, and ensures nothing falls through the cracks. With everything in one place, you can follow up with prospects more efficiently and close more deals.
Softr makes it easy to create a sales pipeline CRM tailored to your team’s workflow. You can integrate your existing data—like leads or contacts from Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up a platform where your sales reps can log in, update deal stages, assign tasks, and add notes, all in one place.
You don’t need to write any code. Start with a template or build from scratch, customize the layout, set permissions for different team members, and brand the CRM to fit your company. It’s quick to set up, easy to update as your sales process evolves, and flexible enough to scale with your pipeline.
You can add a variety of features to your sales pipeline CRM to fit your sales process. Some common examples include:
\- User logins – so each team member can access their own deals or tasks
\- Custom dashboards – to show pipeline summaries, deal values, or performance metrics
\- Forms – for adding new leads, updating deal info, or logging activities
\- File sharing – so your team can upload contracts, proposals, or supporting documents
\- Search and filters – to quickly find deals, contacts, or past notes
\- Tables, lists, and detail views – for managing opportunities, accounts, or activity logs
\- Comments or status updates – to keep all communication related to a deal in one place
\- Charts – to visualize win rates, pipeline stages, or sales targets
\- Calendar view – for tracking follow-ups, meetings, or deadlines
\- Permissions and roles – so team members only see the information relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can add or adjust features as your sales process changes.
No coding is needed. You can build your entire sales pipeline CRM using Softr’s visual editor. You can customize everything from the layout to team permissions—all without writing a single line of code.
Yes. You can manage multiple sales teams or client accounts within a single sales pipeline CRM built with Softr. Each user only sees the leads, deals, and activities assigned to them based on their login and role. This is especially helpful for agencies, consultancies, or organizations that oversee several sales processes or manage multiple client pipelines at once.
Softr supports a wide range of data sources, making it easy to build your sales pipeline CRM on top of the systems you already use. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also use the REST API to bring in sales data from other systems.
You’re not limited to a single source. You can integrate several data sources into the same CRM app—so your sales pipeline can pull in leads from HubSpot and deal data from Airtable all in one place. Most sources support real-time, two-way sync, so your CRM always reflects the latest updates.
Yes, Softr lets you fully customize how users experience your sales pipeline CRM. You can tailor the layout, navigation, and content to fit your sales workflow and branding. Each page or block can be set to show or hide based on who’s logged in, so each sales rep or manager only sees what’s relevant to their role.
You can also define multiple user roles—such as sales rep, manager, or admin—and specify exactly what each can view or modify. For example, sales reps can access only their assigned deals and contacts, while managers can oversee all pipelines. You can even create personalized dashboards that filter data according to the logged-in user.
This level of customization is ideal for managing multiple teams, pipelines, or sales stages within the same CRM app, keeping the experience secure, organized, and efficient for everyone.
Yes, you can. You don’t need to import your sales data from another platform to get started with Softr. If you’re starting from scratch, you can use Softr Databases, which is built right in and integrates seamlessly with your sales pipeline CRM.
If you already have sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can easily connect those as well. There’s also a REST API connector for integrating other sources. Either way, you have full control over how your pipeline and deal data are organized and displayed in your CRM.
Yes, you can fully white-label your sales pipeline crm in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a seamless part of your company’s toolkit. You can also remove all Softr branding, so your team and stakeholders only see your organization’s identity throughout the experience.
Absolutely! Softr gives you plenty of flexibility to control the design and layout of your sales pipeline crm. You can adjust colors, fonts, spacing, and how each page is structured to match your branding. You can decide which blocks go where and set what different team members or sales reps see when they log in.
To organize your sales data, you can use a variety of blocks depending on your needs:
\- Table blocks – to display deal stages, lead lists, or sales targets
\- List or Card blocks – to showcase contacts, accounts, or upcoming opportunities
\- Detail View – to give a full picture of a particular deal or customer
\- Forms – to capture new leads or deal updates
\- Charts – to visualize sales performance
\- Calendar blocks – to track follow-ups, meetings, or deadlines
If you need to update the content or layout later, it’s easy to make changes right in the visual builder.
Softr is built with security as a priority. All your CRM data is encrypted in transit (TLS) and at rest, and your sales pipeline apps are hosted on secure, reliable infrastructure. Softr lets you control who can access or edit data by setting up role-based permissions, managing users via your data source, setting visibility rules, and applying global restrictions to protect sensitive sales information across your CRM.
If your app is connected to external sources like Airtable, Notion, or SQL, Softr doesn’t store your information—it just displays it in real time based on your permissions. You always control your data and access rights.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your sales data safe.
You can get started for free. Softr’s Free plan allows you to publish one sales pipeline crm app with up to 10 app users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or additional features, you can explore the available paid plans here: <http://softr.io/pricing>
Softr is designed to make it simple to build robust, user-facing applications—like sales pipeline CRMs, client portals, and internal tools—without writing code. What makes Softr stand out is how quickly you can go from an idea to a working CRM, and how easily it connects with your existing sales data.
Unlike some no-code tools focused on mobile apps (like Glide) or that are more developer-oriented (like Retool), Softr is built for non-technical teams who want full control over layout, user experience, and permissions. You can build on live data from Airtable, Google Sheets, Softr Databases, or SQL, and create a secure, branded CRM that your sales team can log into.
Everything is customizable visually—from content and design to user access. Softr comes with features like user roles, forms, conditional logic, and API support out of the box, so you don’t need to patch together multiple tools to launch a polished CRM.
Yes! Softr makes it easy to connect your sales pipeline crm to the rest of your sales stack. You can integrate with tools like Stripe for payments, Intercom for communication, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced automations.
Whether you want to send sales data to other systems, trigger automations as deals move through your pipeline, or pull in information from other tools, you can do it all within your CRM—without writing any code.