Manage leads, track pipelines, and log activities in an AI-powered sales CRM app built with AI you customize to fit your sales workflow.


Customize your sales CRM app setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect lead lists, deals, and activity trackers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps tailored dashboards and lead views, so each person sees just the pipeline data and tasks that matter to them.
Give different sales reps tailored dashboards and lead views, so each person sees just the pipeline data and tasks that matter to them.
Streamline your sales process with Softr Workflows. Trigger native automations for follow-up reminders or deal status updates to keep operations running smoothly.
Access and update your sales CRM app on the go. View customer history and update deal stages from the field. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your sales team fast, secure access to customer data—no IT tickets needed.
Keep sensitive sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your sales CRM app in minutes with AI—no dev time or complex configuration needed for your team.

Add features like quote generation, deal insights, or stage tracking as your sales needs grow—no rebuild needed.

Start with a CRM, then add team dashboards, client portals, or lead forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A sales CRM app is a secure space where your sales team and managers can log in to access critical deal information, such as lead status, contact details, sales pipeline stages, and revenue forecasts. It keeps all deal-related communication and documentation in one place, so your team doesn't have to rely on fragmented emails or messy spreadsheets. This makes it easier for your sales reps to stay organized and provide a more professional experience to potential customers.
Softr is the first AI-native platform for building business software. It makes it easy to build a sales CRM app that fits the specific way your sales cycle works. You can describe your sales process to the AI Co-Builder to instantly generate your database of leads, pipeline pages, and closing logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a pre-made sales template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, or HubSpot. You have full control to adjust the CRM layout visually, decide which reps see which territories, and brand it to match your company. It's quick to get up and running, simple to update as your sales team grows, and flexible enough to handle complex enterprise deals.
You can include a wide range of features in your sales CRM app, depending on what your sales workflow looks like. A great sales CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales managers query their pipeline data conversationally, or set up Database AI Agents to automatically research company LinkedIn profiles for lead enrichment.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic commission calculator or a custom sales leaderboard—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic email notification to a rep when a deal moves to 'Contract Sent') that trigger whenever a record is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each sales rep only sees their own assigned leads while regional managers see their entire territory.
- Forms & Data Collection – Capture lead information with custom intake forms, document uploads for signed quotes, and conditional logic for discovery stages.
- Dashboards & Charts – Visualize your sales CRM app performance with real-time charts showing monthly recurring revenue (MRR) and win rates.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards for deal stages, and detailed lead profile views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored sales component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need for your sales operations. You can "vibe code" a sales CRM app in Softr by simply describing your sales stages, lead qualifying criteria, and reporting needs to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication for your reps, database logic for deals, and row-level security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing custom code for your sales pipeline. You describe it, Softr builds it, and it’s ready for your sales team to start closing deals instantly.
Yes. You can manage multiple sales teams, regions, or even different departments like SDRs and AEs in a single sales CRM app. Each user only sees the leads, accounts, and performance data assigned to them, based on their specific login and organizational role. This is useful for large sales organizations, multi-product companies, or agencies managing lead gen for several different clients.
Yes, you can. You don't need to bring your lead lists from somewhere else to start building with Softr. If you're starting a new sales motion from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any sales CRM app you build.
But if you already have existing deal data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in lead data from other marketing sources. Either way, you have full control over how your sales data is structured and displayed in your app.
Softr Databases is the recommended native, relational data source for your sales CRM app. It is built explicitly for business software, offering the highest performance for large lead volumes, instant automation triggers, and a lightning-fast experience because the sales data is native to the platform.
If you already have your sales records elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same sales CRM app—so your dashboard could pull in lead records from Softr Databases and billing information from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how your reps experience the sales CRM app. You can customize the layout, navigation, and sidebar to match your specific sales playbook. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the leads and tasks that are relevant to them.
You can also set up different user roles—such as sales rep, account executive, sales manager, or admin—and define exactly what each role can view or edit. For example, reps can only edit their own assigned leads, while admins can manage the entire global pipeline. You can also create personalized dashboards by filtering sales data based on the logged-in user.
This level of customization is especially useful when you're managing dozens of reps and high lead volumes. It helps keep the CRM experience clean, secure, and focused on hit-to-close ratios.
Yes, you can fully white-label your sales CRM app in Softr. You can use your own logo, brand colors, fonts, and a custom domain (e.g., crm.yourcompany.com) to make the tool feel like a professional, proprietary part of your internal sales stack. You can also remove all Softr branding, ensuring your sales team and partners only see your company's identity throughout their workday.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your sales CRM app. You can adjust colors, fonts, spacing, and page hierarchy to match your company's branding. You can also choose how lead pages are laid out, which KPI cards go on the main dashboard, and what specific views different user levels see when they log in.
To display your sales data, you can add different types of blocks depending on your needs:
- Table blocks – to show structured lead lists, deal values, or follow-up tasks.
- List or Card blocks – to highlight high-value accounts or new inbound leads.
- Detail View – to show individual lead profiles, including contact history and notes.
- Forms – for reps to log call results or submit new lead data.
- Charts – to show revenue pipelines and team performance against quotas.
- Calendar blocks – to display upcoming sales calls, demos, or closing deadlines.
If your sales process changes later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All sales data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and edit your leads. You can set up role-based permissions, manage users directly within your data source, set visibility rules for sensitive deal information, and apply global restrictions to protect proprietary customer data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external tools like Airtable or HubSpot, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your client records and who can export or modify them.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your sales records safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom scripts that are hard to scale or secure—Softr builds your sales CRM app on top of a stable, enterprise-grade foundation.
We handle the "boring 80%" (like secure logins, hosting, and granular lead permissions) natively, so you don't have to worry about security breaches. This solves the reliability problem of AI; you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable for thousands of records, and ready for your sales team to use for real deals from day one.
Softr is the first AI-native platform for building business software. Unlike pure coding tools that generate fragile scripts, or traditional no-code CRM builders that require weeks of manual configuration, Softr's AI Co-Builder creates a sales CRM app on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your deal database, lead tracking app, and custom workflows in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure (enterprise authentication, roles, permissions, and SOC 2 hosting) already built-in. It's designed for sales operations managers who want to move from an idea to a live CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your sales CRM app to the rest of your tech stack. You can automate tasks using Softr Workflows—like triggering a Slack alert when a deal hits $10k—or sync with tools like Stripe for invoicing and Intercom for support history. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to push won deals to a fulfillment system, trigger automated follow-up sequences, or pull marketing data from other tools, you can build it into your sales CRM app without writing a single line of code.
Describe what you need. Softr's AI builds it in minutes. Get started free—no dev needed.