Analyze campaigns, track metrics, and optimize strategies with a customizable dashboard tailored to your marketing workflow and goals.


Build a marketing dashboard with only the views and workflows you need. Make updates as your strategy evolves—no code required.
Connect spreadsheets, analytics tools, and CRM systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your marketing efforts.
Deliver personalized marketing dashboards and insights to each user or team. Set up secure logins, tailored reports, and permissions—no coding needed.
Create custom dashboards for different marketing teams or roles, so everyone gets insights tailored to their needs.
Create custom dashboards for different marketing teams or roles, so everyone gets insights tailored to their needs.
Connect with tools like Make, Zapier, or N8N to automate marketing data updates and eliminate manual reporting.
Access your dashboards and reports from anywhere. All apps are mobile-ready by default.
Enable marketers to log in securely with Google, email, or SSO—no IT tickets or setup hassle.
Keep marketing data safe with SOC2 and GDPR compliance, plus robust access controls.
Marketers can ask AI for campaign stats or insights—answers are instant and built right into your dashboard for easy access.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your online marketing dashboard in minutes using drag-and-drop charts and templates.
Add channels, metrics, or integrations as your marketing reporting needs change—no rebuild required.
Create dashboards, reports, and forms for your marketing team—all in one place, no extra tools needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An online marketing dashboard software is a secure platform where you and your team can log in to track, visualize, and manage all your marketing metrics in one place. It centralizes key data like campaign performance, lead generation stats, and website analytics—so you don’t have to juggle spreadsheets or switch between different tools. This helps everyone stay organized, monitor progress in real time, and make more informed marketing decisions.
Softr makes it easy to create an online marketing dashboard that matches the way your marketing team works. You can connect your existing data sources—like Airtable, HubSpot, Notion, or SQL—and quickly set up dashboards that pull in your marketing metrics, campaign data, and analytics automatically.
You don’t need to write any code. You can start with a template or build from scratch, customize layouts, set up who sees which reports, and brand the dashboard to match your organization. It’s quick to launch, easy to edit, and flexible enough to adapt as your marketing needs evolve. With everything in one place, your team can work more efficiently and make smarter decisions.
You can add a wide variety of features to your online marketing dashboard, depending on what your team needs to track. Some popular options include:
\- User logins – so each team member or stakeholder can access personalized views
\- Custom dashboards – to display campaign performance, ROI, or traffic sources
\- Interactive charts and graphs – for visualizing key marketing metrics
\- Integrations – to pull data from Google Analytics, social media, or CRM tools
\- Tables and lists – to track leads, campaigns, or budget allocations
\- Filters and search – so users can quickly find specific reports or metrics
\- Status updates or comments – for team collaboration and notes
\- Calendar views – to visualize launch dates or upcoming campaign milestones
\- Permissions and roles – to control who can view or edit certain data
All these features are built with Softr’s drag-and-drop blocks, making it easy to update or expand your dashboard as your marketing strategies change.
No coding is required. You can build your online marketing dashboard entirely using Softr’s visual editor. Everything from the layout to user permissions can be set up and updated without writing a single line of code.
Yes. You can manage multiple clients or teams in a single online marketing dashboard. Each user only sees the marketing reports, analytics, and insights assigned to them, based on their login and role. This is especially useful for marketing agencies or consultants managing campaigns for several clients at once.
Softr supports a wide range of data sources for your marketing dashboard. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in additional marketing data from other sources using the REST API.
You’re not restricted to just one. You can integrate multiple data sources into the same dashboard and view them side by side—so your marketing dashboard can pull in campaign data from both Airtable and HubSpot, for example. Most data sources support real-time, two-way sync, so updates in your dashboard or source stay in sync automatically.
Yes, Softr gives you full control over the user experience in your online marketing dashboard. You can customize the layout, navigation, and branding to match your agency or client needs. Each page or data block can be shown or hidden depending on who’s logged in, so clients only see the marketing performance data relevant to them.
You can also define roles such as client, analyst, or admin, and control exactly what each can view or update. For example, clients can view their reports and analytics, while team members can manage and edit all client dashboards. You can also set up personalized dashboards by filtering data according to the logged-in user.
This flexibility is especially helpful when managing multiple client accounts or marketing campaigns in a single dashboard, keeping everything secure and tailored to each user.
Yes, you can. You don’t need to import your marketing data from another platform to start building your dashboard with Softr. If you’re starting from scratch, you can use Softr Databases, which is built right into the platform and works seamlessly with your marketing dashboard.
If you do have existing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can even use the REST API connector to bring in marketing data from other sources. Either way, you have complete control over how your data is organized and displayed in your dashboard.
Yes, you can fully white-label your online marketing dashboard software in Softr. You can use your own logo, brand colors, fonts, and connect your custom domain to make the dashboard feel like a natural extension of your agency or team. You can also remove all Softr branding, so your users only see your organization’s identity throughout the platform.
Yes, you can. Softr gives you extensive control over the design and layout of your online marketing dashboard software. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also decide how each dashboard page is organized, choose which blocks appear where, and configure what different user roles can see when they log in.
To present your marketing data, you can add a variety of blocks depending on your needs:
\- Table blocks – to show structured data like campaign performance, lead lists, or budget tracking
\- List or Card blocks – to highlight key campaigns, clients, or marketing resources
\- Detail View – to display individual campaign analytics or client snapshots
\- Forms – for gathering campaign feedback or new project requests
\- Charts – to visualize KPIs and marketing insights
\- Calendar blocks – to display campaign schedules or important deadlines
If your requirements change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your online marketing dashboard is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and access specific marketing data. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and enforce global restrictions to protect sensitive analytics across your dashboard.
For dashboards connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it displays it in real time based on your access settings. You remain in control of your marketing data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one marketing dashboard with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your dashboard needs more users or advanced features, you can explore Softr’s paid plans for additional capacity and capabilities. Full pricing details are available at <http://softr.io/pricing>.
Softr is designed to make it easy to create fully functional, user-facing apps—like online marketing dashboards, client portals, and internal tools—without writing code. What sets Softr apart is how quickly you can go from concept to a live dashboard, and how seamlessly it integrates with your existing marketing data sources.
Unlike some no-code platforms that focus on mobile apps or are more developer-oriented, Softr is built for non-technical teams who want full control over layout, user experience, and data permissions. You can build dashboards on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded dashboards that your team or clients can access.
You can visually customize everything—from metrics and reports to user access. Plus, with built-in roles, forms, conditional logic, and API support, you don’t need to patch together multiple tools to deliver a polished marketing dashboard.
Yes. Softr supports a wide range of integrations so you can connect your online marketing dashboard to the rest of your marketing stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send campaign results to another system, trigger automations based on performance metrics, or display information from other marketing tools, you can build it into your dashboard—all without needing to code.