Organize files, streamline approvals, and enhance collaboration with a customizable solution tailored to your creative team's workflow.


Build a creative asset management tool with only the workflows and views your team needs. Add or adjust features as your process grows—no code required.
Connect design files, project management tools, and other systems with real-time sync—or manage everything in Softr Databases. Create one source of truth for your assets.
Give each team member the right tools and access to manage digital assets. Set up secure logins, user groups, and permissions—no IT support needed.
Provide different roles with tailored access and dashboards, so each team member sees only the assets relevant to their work.
Provide different roles with tailored access and dashboards, so each team member sees only the assets relevant to their work.
Connect with tools like Make, Zapier, or N8N to automate asset workflows and reduce manual processes.
Access and manage your creative assets from any device. All apps are mobile-ready out of the box.
Enable fast, secure access for your team with Google, email, or SSO logins—no IT tickets required.
Keep your creative assets protected with SOC2 and GDPR compliance, plus advanced access controls.
Marketers can ask AI about asset usage, rights, or status—answers appear instantly, right inside your asset management portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your creative asset management tool in minutes with easy drag-and-drop templates.
Add features for asset tagging, approvals, or sharing as your creative needs change—no rebuild required.
Manage assets, briefs, and feedback in one place—no need for extra tools or subscriptions.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Creative asset management is a centralized system where your team and collaborators can access, organize, and manage digital creative assets—like graphics, videos, documents, and brand materials. Instead of relying on scattered folders or endless email threads, all files and updates live in one secure place. This streamlines workflows, ensures everyone has the latest materials, and makes it easy to collaborate on creative projects.
Softr makes it simple to build a creative asset management solution tailored to your team’s needs. You can connect your existing resources—like images or documents in Airtable, feedback in Notion, or project data in HubSpot—and set up a central hub where team members and stakeholders can upload, review, and download assets, all in one place.
No coding is needed. You can start from a template or design your system from scratch, customize layouts, manage user permissions, and brand it to match your organization. It’s quick to set up, easy to update, and flexible enough to adapt as creative projects evolve.
You can build a range of features to fit your creative workflow. Some of the most useful ones include:
\- User logins – so each team member or stakeholder can access their relevant assets
\- Custom dashboards – to track project status, recent uploads, or approval stages
\- File upload and sharing – securely manage creative files, revisions, and final deliverables
\- Search and filters – quickly find assets by category, tag, or project
\- Forms – for requesting assets, submitting approvals, or collecting feedback
\- Tables, lists, and detail views – to display asset libraries, project timelines, or task lists
\- Comments or status updates – keep all communication tied to the right files
\- Version history – to track changes and manage revisions
\- Permissions and roles – so users only see or edit what they’re allowed to
All features are built using Softr’s drag-and-drop blocks, so you don’t need to write any code. As your team’s needs change, you can easily update or expand the system.
No coding is required. You can build your creative asset management system entirely using Softr’s visual editor. Everything from asset organization to user permissions is customizable without writing a single line of code.
Yes. You can manage multiple clients or project teams in a single creative asset management platform. Each user will only see the media assets, projects, and folders assigned to them, based on their login and role. This is especially helpful for creative agencies or organizations collaborating with various stakeholders or managing several brand accounts at once.
Softr supports a wide range of data sources for creative asset management. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in creative asset data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same platform and display them together—so your creative asset management solution can, for example, pull in files and metadata from both Airtable and Notion. Most sources support real-time, two-way sync, so any updates to your assets stay in sync across your platform and connected tools.
Yes, Softr gives you full control over the user experience in your creative asset management platform. You can customize the layout, navigation, and content to fit your team’s workflow and branding. Each page or section can be shown or hidden based on who’s logged in, so users only see the assets and projects relevant to them.
You can also set up custom user roles, such as admin, creative team member, client, or external collaborator—and determine exactly what each role can view, upload, or edit. For example, clients might only have download access to approved assets, while internal teams can manage the full asset library. You can also create personalized views by filtering assets based on the logged-in user.
This level of customization is especially helpful when managing multiple clients, teams, or brand projects, ensuring each user has a clean, secure, and tailored experience.
Yes, you can. You don’t need existing asset libraries or data in another system to start using Softr for creative asset management. If you’re building your library from scratch, you can use Softr Databases, which is built in and integrates seamlessly with your asset management workflows.
But if you already have creative assets organized in tools like Airtable, Google Sheets, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to import assets or metadata from other sources. Either way, you have full control over how your assets and related information are structured and displayed in your platform.
Yes, you can fully white-label your creative asset management platform in Softr. You can apply your own logo, brand colors, fonts, and a custom domain to ensure the platform looks and feels like part of your organization. Plus, you can remove all Softr branding so your team and collaborators only experience your creative brand throughout the interface.
Absolutely. Softr offers a lot of flexibility to tailor both the design and layout of your creative asset management platform. You can adjust colors, fonts, spacing, and overall page structure to reflect your brand and workflows. For each page, you decide which blocks to use and how they’re arranged, so you can set up dashboards, asset libraries, and user views however you like.
To showcase your content, you can add blocks such as:
\- Table blocks – to present structured data like asset lists, usage logs, or licensing information
\- List or Card blocks – to display visual previews of assets, collections, or projects
\- Detail View – to focus on a single creative asset or project details
\- Forms – for asset uploads or metadata collection
\- Charts – to track asset usage or engagement analytics
\- Calendar blocks – to highlight release dates, deadlines, or review cycles
And whenever you need to update your platform, you can make changes directly in the visual builder.
Softr is designed with security as a priority. All your creative assets and associated data are encrypted both in transit (TLS) and at rest, and your platform is hosted on secure, reliable infrastructure. Softr allows you to control exactly who can access or manage assets by setting up role-based permissions, managing users through your data source, and applying visibility rules and global restrictions to protect sensitive creative materials.
If you connect Softr to external sources like Airtable, Notion, or SQL, your asset data isn’t stored by Softr—it’s simply displayed in real time according to your configured access rules. You always retain full control over who can view or edit assets.
Softr also follows established security best practices for authentication, access management, and platform monitoring to help keep your creative assets and information safe.
You can get started for free. Softr’s Free plan lets you publish one creative asset management platform with up to 10 users and 2 user groups, and includes support for popular data sources like Softr Databases, Airtable, Google Sheets, and more.
If your platform requires more users or advanced features, you can explore the paid plans on Softr’s pricing page: <http://softr.io/pricing>
Softr is designed to help you quickly build powerful, user-friendly platforms—like creative asset management solutions—without any coding or the need for developers. What sets Softr apart is how fast you can go from concept to a working platform, and how seamlessly it connects to your asset data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are developer-centric (like Retool), Softr is made for creative and non-technical teams who want hands-on control over layout, user experience, and access permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and deliver a secure, branded asset management platform for your team or clients.
Everything is customizable through a visual interface, from the way you organize assets to who can view or manage them. Softr also includes robust features—like user roles, forms, conditional logic, and API support—so you won’t need to stitch together multiple tools to launch a polished solution.
Yes. Softr supports a wide range of integrations to help you connect your creative asset management platform to your broader toolset. You can automate tasks and sync data using tools like Zapier, Make, and N8N, or connect directly with services such as Slack, Dropbox, or Google Drive for asset storage and notifications. Softr also offers REST API and webhook support for more advanced automations.
Whether you want to trigger actions based on asset updates, send notifications, or integrate with your existing creative workflow tools, you can set it all up—no coding required.