Manage leads, track applications, and organize client data with a custom CRM tailored to your mortgage business needs and workflow.


Tailor a mortgage CRM that matches your workflow. Add only the features and views your team needs, then adapt as your processes change—no code needed.
Connect spreadsheets, CRMs, and loan management systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your mortgage processes.
Create a tailored, branded portal for your mortgage clients and team. Manage leads, documents, and communications securely with fine-tuned permissions.
Access the mortgage CRM from any device—desktop or mobile. Manage leads and documents on the go with Softr’s PWA.
Access the mortgage CRM from any device—desktop or mobile. Manage leads and documents on the go with Softr’s PWA.
Connect with your essential tools to automate lead routing, updates, and notifications—eliminating manual follow-ups.
Provide unique logins for loan officers, processors, and clients—each with personalized dashboards and workflows.
Customize access so only the right users see loan applications, status updates, or sensitive info—down to the field level.
Protect client information and mortgage data. Softr is fully compliant with SOC2 and GDPR regulations.
Let loan officers ask AI for client info, loan status, or documents—answers surface instantly inside your CRM system with Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your mortgage CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like lead capture, pipeline stages, or document uploads as your team’s needs change.
Start with a CRM, then add borrower portals, dashboards, or forms—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A mortgage CRM software is a secure, online platform where mortgage professionals can manage their client relationships, track loan applications, share important documents, and keep all communications organized in one place. This helps you streamline your workflow, stay on top of every lead and borrower, and deliver a more efficient, professional experience to your clients.
Softr makes it easy to build a mortgage CRM that fits the way your mortgage business operates. You can connect your existing data sources (like Airtable, HubSpot, Notion, and more) to set up a platform where loan officers, processors, and clients can log in, review loan statuses, complete forms, and access important documents—all in one secure environment.
You don’t need any coding skills. You can start with a ready-made template or build your CRM from scratch, customize how it looks, decide who has access to what, and add your company branding. It’s fast to launch, easy to update as your needs change, and flexible enough to support teams of any size.
You can build a variety of features into your mortgage CRM software, depending on the needs of your team and clients. Some common ones include:
\- User logins – so each loan officer, processor, or borrower can access their own information
\- Custom dashboards – to track loan application statuses, leads, or key milestones
\- Forms – for borrower onboarding, document submissions, or feedback
\- Secure file sharing – to upload and download financial documents, disclosures, or contracts
\- Search and filters – to quickly find specific clients, loans, or documents
\- Tables, lists, and detail views – for managing leads, pipeline stages, or client records
\- Comments and status updates – so your team and clients can communicate in one place
\- Charts – to visualize pipeline performance, application timelines, or conversion rates
\- Calendar view – for managing appointments, deadlines, or important dates
\- Role-based permissions – so users only see what they’re authorized to access
All these features can be built using Softr’s drag-and-drop interface, so you don’t need any coding. If your process changes, you can easily update your CRM at any time.
No coding is required. You can build your mortgage CRM software entirely using Softr’s visual editor. Everything from layout to user roles and permissions can be customized without writing a single line of code.
Yes. You can manage multiple borrowers, loan officers, and even teams within a single mortgage CRM portal. Each user only sees the mortgage applications, documents, and updates assigned to them, based on their login and role. This is especially helpful for mortgage brokers or lending teams who need to collaborate securely with many clients and colleagues.
Softr supports a variety of data sources for your mortgage CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also pull in data using the REST API.
You’re not limited to just one source. You can integrate multiple data sources into the same mortgage CRM and display them together—so you could, for example, show loan application data from Airtable alongside contacts from HubSpot. Most sources support real-time, two-way sync, so changes in your CRM or data source stay up to date automatically.
Yes, Softr gives you full control over the user experience and permissions in your mortgage CRM. You can tailor the layout, navigation, and content to fit your team’s workflow and brand. Each page or block can be shown or hidden based on the user’s role—so borrowers, loan officers, and administrators each see only what’s relevant to them.
You can also set up custom user roles, such as borrower, loan officer, or admin, and define exactly what each can view or edit. For example, borrowers can access only their own loan files and status updates, while loan officers can manage all client applications. Personalized dashboards and filtered data views make the CRM experience secure and efficient for everyone involved.
Yes, you can. You don’t need to bring your borrower or loan data from another platform to start building your mortgage CRM with Softr. If you’re starting fresh, you can use Softr Databases, which is integrated into the system and works seamlessly with your mortgage CRM setup.
If you have existing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you bring in data from other sources. Either way, you have control over how your mortgage data is organized and displayed in your CRM.
Yes, you can fully white-label your mortgage CRM software built with Softr. You can use your own logo, brand colors, fonts, and custom domain to ensure the platform feels like a seamless part of your mortgage business. All Softr branding can be removed, so your borrowers and team members only see your company’s identity throughout the entire CRM experience.
Absolutely! Softr gives you full control over the design and layout of your mortgage CRM software. You can adjust colors, fonts, spacing, and page structure to reflect your brand and workflow. You can also customize how each page looks, select which blocks or features appear where, and control what borrowers, loan officers, or processors see when they log in.
To organize your mortgage data, simply add the features you need:
\- Table blocks – to display loan applications, pipeline stages, or client lists
\- List or Card blocks – for borrower profiles, loan products, or document checklists
\- Detail View – to show individual loan files or borrower dashboards
\- Forms – for collecting borrower data or supporting documents
\- Charts – to visualize loan statuses and sales performance
\- Calendar blocks – to track key dates, appointments, or closing deadlines
If you ever need to update your CRM content or design, you can easily make changes in Softr’s visual builder.
Softr takes security seriously, especially for sensitive mortgage CRM data. All information is encrypted both in transit (TLS) and at rest, and your CRM is hosted on secure, enterprise-grade infrastructure. You control who can access specific information with role-based permissions, user management, and detailed visibility rules—so only the right people can view or edit borrower data and loan files.
If your mortgage CRM pulls data from external sources like Airtable, Notion, or SQL, Softr doesn’t store your data; it simply displays what’s available based on your permissions. You’re always in charge of your data’s privacy and access.
Softr follows industry best practices for authentication, access control, and monitoring, so your team and client information stays protected.
You can start building your mortgage CRM software for free with Softr. The Free plan lets you publish one app with up to 10 users and 2 user groups, covering all standard data sources like Softr Databases, Airtable, and Google Sheets.
If you need to scale your CRM with more users or advanced features, you can explore Softr’s paid plans: <http://softr.io/pricing>
Softr is designed to help you quickly build powerful mortgage CRM software and client-facing portals, without writing any code or hiring developers. What makes it unique is how fast you can move from idea to a live CRM, and how seamlessly it connects to your existing data sources.
Unlike other no-code tools that focus on mobile apps or require technical skills, Softr is aimed at non-technical mortgage teams who want full control over layout, permissions, and user experience. You can connect to live data from Airtable, Softr Databases, Google Sheets, or SQL, and launch a secure, branded CRM for your team and borrowers.
Softr’s visual customization, user roles, form capabilities, and built-in integrations mean you don’t need extra tools to launch a polished, mortgage-focused solution.
Yes, you can automate workflows and connect your mortgage CRM software to other tools. Softr offers a wide range of integrations, so you can link with services like Zapier, Make, N8N, and more for automated tasks. There’s also support for REST API and webhooks for advanced custom workflows.
Whether you want to trigger emails when a loan status changes, sync data to another system, or pull in information from other mortgage software, you can set it up—all without code.