Organize and analyze leads effectively with a customizable dashboard tailored to your sales process and team requirements.


Build a lead qualification dashboard that fits the way your team works. Add only the features you need, and refine as your process evolves.
Connect spreadsheets, CRMs, and marketing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your lead workflows.
Give sales, marketing, and management the right dashboards and data access. Set up secure logins and permissions—no IT help needed.
Give different team members tailored dashboards and analytics, so each role sees just what they need.
Give different team members tailored dashboards and analytics, so each role sees just what they need.
Connect with your CRM or marketing tools to automatically sync leads, track status, or send updates.
Access your lead qualification dashboard anywhere. All reports and dashboards are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team fast, secure access to dashboards—no IT tickets needed.
Keep your lead and customer data secure with SOC2 and GDPR compliance, plus fine-tuned access control.
AI answers lead questions and highlights top prospects right in your dashboard—no extra tools or manual lookup needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build a lead qualification dashboard in minutes with drag-and-drop blocks and simple templates.
Add filters, analytics, or new data sources as your lead tracking needs change—no rebuilds needed.
Centralize lead data, dashboards, and reports in one place—no switching tools or extra logins.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A lead qualification dashboard is a secure, interactive workspace where your team can track, manage, and assess incoming leads in real time. Instead of sifting through spreadsheets or scattered emails, all lead information—such as contact details, qualification status, and follow-up actions—is organized in one place. This helps your sales and marketing teams stay coordinated, prioritize leads efficiently, and streamline the qualification process.
Softr makes it easy to build a lead qualification dashboard tailored to your team's workflow. You can connect your existing data sources, like Airtable, HubSpot, Notion, monday.com, SQL, and more, to power a dashboard where your team can review, update, and qualify leads all in one place.
No coding is required. You can start with a template or build from scratch, adjust the dashboard layout, customize lead stages, set permissions, and brand everything to fit your organization. It’s quick to launch, easy to update as your processes change, and flexible enough to grow with your needs.
You can include a wide range of features in your lead qualification dashboard, depending on your team's needs. Some popular options include:
\- User logins – so each team member can access and update leads relevant to them
\- Custom dashboards – to display new leads, qualification status, or performance metrics
\- Forms – for manually entering new leads or updating lead details
\- File sharing – to attach relevant documents or proposals to lead records
\- Search and filters – to quickly find leads based on specific criteria
\- Tables, lists, and detail views – to organize leads by stage, owner, or priority
\- Comments or notes – to keep communication and context in one place
\- Charts – for visualizing lead sources, conversion rates, or sales funnels
\- Calendar view – for tracking follow-up dates, meetings, or deadlines
\- Permissions and roles – so different users only see and edit what they’re supposed to
All these features can be created using Softr’s drag-and-drop blocks, with no coding needed. If your process changes, you can easily update the dashboard at any time.
No coding is required. You can build your lead qualification dashboard entirely using Softr’s visual editor. Everything from the dashboard layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple leads or qualification teams within a single lead qualification dashboard. Each user only sees the information and data assigned to them, based on their login and role. This setup is ideal for sales teams, marketing departments, or any organization that needs to track and qualify leads across different users or teams.
Softr supports a wide range of data sources for your lead qualification dashboard. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also integrate data from other sources using the REST API.
You’re not limited to a single source. You can combine multiple data sources in one dashboard, so your lead qualification tool can pull in leads and data from different platforms at once. Most integrations support real-time, two-way sync, so updates in your dashboard or connected tool stay in sync automatically.
Yes, Softr gives you full control over how users interact with your lead qualification dashboard. You can tailor the layout, navigation, and content to fit your team’s workflow and branding. Each page or section can be shown or hidden based on the user’s login, so each team member or stakeholder only sees what’s relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—defining exactly what each role can view or edit. For instance, sales reps might see only their own leads, while managers can access the entire lead pipeline. You can also filter views so users only see data specific to their role or assignments.
This level of customization keeps the lead qualification process organized, secure, and tailored for everyone involved.
Yes, absolutely. You don’t need to import your leads from another system to get started with Softr. If you’re starting fresh, you can use Softr Databases, which are built right into the platform and work seamlessly with your lead qualification dashboard.
If you already have your leads or qualification data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in data from other sources. This flexibility gives you full control over how your leads are structured and displayed in your dashboard.
Yes, you can fully white-label your lead qualification dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the dashboard feel like a natural extension of your organization. You can also remove all Softr branding, so your team members and stakeholders only see your company’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your lead qualification dashboard. You can adjust colors, fonts, spacing, and page structure to match your branding. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To present your data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured data like lead lists, qualification scores, or pipeline stages
\- List or Card blocks – to highlight things like lead profiles or contact information
\- Detail View – to show one lead at a time, like a detailed lead page
\- Forms – for collecting information or updating lead status
\- Charts – to visualize qualification metrics or conversion rates
\- Calendar blocks – to display follow-up reminders or call schedules
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your dashboard. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive lead and qualification data across your entire dashboard.
For dashboards connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your lead qualification dashboard needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like lead qualification dashboards, CRMs, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working dashboard, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded dashboards that your sales teams or managers can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your lead qualification dashboard to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send lead data to another system, trigger automations based on status changes, or display information from other tools, you can build it into your dashboard, without writing code.