Build your own free CRM for sales reps, no code required
Manage leads, track sales, and improve efficiency with a fully customizable CRM tailored to your sales process and team goals.
Customize your CRM around your processes
Add just the views and features your sales team needs. Update your CRM setup as your workflow changes, with no coding required.
Lead capture and qualification
Pipeline and deal tracking
Contact and company management
Task and activity management
Team collaboration and permissions
Reporting and performance dashboards
Unify your sales data in real time
Connect spreadsheets, CRMs, and communication tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your sales efforts.
Custom access for every sales rep. Built-in security, no dev time.
Give your sales team the tools they need with secure, personalized access. Set up user groups and permissions fast—no IT or coding required.
Advanced permissions
Tailor dashboards and access for sales reps, managers, and admins—each sees only the data they need.
User groups
Tailor dashboards and access for sales reps, managers, and admins—each sees only the data they need.
Automations
Connect with tools like Make, Zapier, or N8N to automate lead assignments, follow-ups, and pipeline updates.
Works on any device
Your sales CRM is mobile-ready out of the box. Update leads or check deals anywhere, anytime.
Easy, secure logins
Sales reps log in securely with Google, email, or SSO—no IT help needed to get started.
Security
Keep your sales data protected with SOC2 and GDPR compliance, plus robust access controls at every level.
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AI Assistant for Sales Reps
Sales reps can ask AI for lead info, activity history, or next steps—answers and insights appear right inside your CRM.
Why Softr vs other software
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Easy, fast setup
Build your sales CRM in minutes with ready-made templates—no coding or design skills needed.
Consolidate your stack
Add deal stages, pipeline views, or integrations as your sales process evolves—no rebuild required.
Flexible as you grow
Start with your CRM, then add dashboards, lead forms, or sales tools—all in one place.
Build a fully custom CRM for sales reps in minutes
Connect to your data in seconds
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Customize layout and logic
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Publish and launch
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.
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Frequently asked questions
Build your free CRM for sales reps today