Track deals, manage accounts, and view pipelines in an AI-powered easy to use CRM built with AI to fit your unique sales coaching workflow.


Customize an easy to use CRM that looks modern out of the box. Add only the features you need, like lead tracking, and iterate as sales evolve.






Connect spreadsheets, HubSpot, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right sales tools and access. Set up secure logins and granular permissions—no IT support or manual dev work needed.
Give different sales members tailored access and performance dashboards, so each role sees just the accounts and pipeline info they need.
Give different sales members tailored access and performance dashboards, so each role sees just the accounts and pipeline info they need.
Streamline your sales process with Softr Workflows. Trigger native automations for follow-up reminders based on deal status changes.
Access and update your easy to use CRM on the go. Field reps can manage accounts and log activity from anywhere on any mobile device.
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no complex IT setup or support tickets needed.
Keep sensitive client data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your sales infrastructure.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your easy to use CRM in minutes with AI. No dev time needed—just describe your lead and deal tracking needs.

Add features like AI data enrichment or meeting scheduling as your needs evolve—without starting from scratch.

Start with a CRM, then add partner portals, team dashboards, or lead forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An easy to use CRM is a secure space where your sales team or relationship managers can log in to access vital information, like lead updates, deal files, contact forms, and sales timelines. It keeps all outreach and history in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a smoother experience for every prospect in your pipeline.
Softr is the first AI-native platform for building business software. It makes it easy to build an easy to use CRM that fits the way your sales cycle works. You can describe your needs to the AI Co-Builder to instantly generate your database, lead tracking pages, and deal logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which reps see which leads, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow as your sales team scales.
You can include a wide range of features in your easy to use CRM, depending on what your sales workflow looks like. A great easy to use CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their lead data conversationally, or set up Database AI Agents to research target companies or enrich prospect profiles automatically.
- Vibe Coding Blocks – Build complex, custom UI elements—like a unique deal velocity calculator—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a task reminder when a lead hasn't been contacted in 3 days) that trigger notifications or sync data whenever a deal stage is updated or a button is clicked.
- User Portals & Logins – Securely manage access so each account manager only sees their own assigned leads or specific regional views.
- Forms & Data Collection – Capture leads directly from your site with custom forms, file uploads for contracts, and conditional logic.
- Dashboards & Charts – Visualize your easy to use CRM performance and revenue metrics with real-time charts and pipeline summaries.
- Lists & Advanced Filtering – Display and manage your sales data with searchable tables, kanban boards for deal stages, and detailed customer record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored sales component with AI. And if your sales process changes, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" an easy to use CRM in Softr by simply describing your sales requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, lead database logic, and permission security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your sales process, Softr builds it, and it’s ready for your team or clients instantly.
Yes. You can manage multiple sales teams or departments in a single easy to use CRM. Each user only sees the leads, accounts, and performance data assigned to them, based on their login and role. This is useful for large organizations, multi-region companies, or any business where distinct teams need to collaborate without cross-contaminating their lead lists.
Yes, you can. You don't need to bring your contact data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any easy to use CRM application you build.
But if you already have customer data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other marketing platforms. Either way, you have full control over how your sales data is structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps like an easy to use CRM, offering the highest performance, instant automation triggers for follow-ups, and a lightning-fast experience because the data is native to the platform.
If you already have your lead data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your CRM could pull in records from Softr Databases and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your easy to use CRM. You can customize the layout, navigation, and content to match your sales brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the leads and metrics relevant to them.
You can also set up different user roles, such as sales rep, manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their assigned accounts, while managers can oversee the entire company pipeline. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple sales territories or product lines in the same app. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can fully white-label your easy to use CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your company. You can also remove all Softr branding, so your sales team or external partners only see your company's identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your easy to use CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like lead lists, contract values, or follow-up logs
- List or Card blocks – to highlight things like prospect profiles, key accounts, or sales resources
- Detail View – to show one record at a time, like a comprehensive lead dashboard
- Forms – for capturing new inquiries or updating lead status
- Charts – to show revenue goals and sales performance
- Calendar blocks – to display upcoming sales calls or demo deadlines
If your sales process or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data in your easy to use CRM is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage sales users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive customer records across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your CRM data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your easy to use CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like login authentication, secure hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration of every lead field, Softr's AI Co-Builder creates an easy to use CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your sales database, app interface, and deal logic in minutes, then use visual controls for precise editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical sales leaders who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your easy to use CRM to the rest of your tech stack. You can automate tasks using Softr Workflows (like sending an automated welcome email), or sync with tools like Stripe for billing and Intercom for support. Softr also supports REST API and webhooks for more advanced sales funnels.
Whether you need to send lead data to another system, trigger marketing automations based on status changes, or display information from other sales tools, you can build it into your easy to use CRM, without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free—no coding or dev team required.