Track key metrics, explore insights, and share reports in an AI-powered system built with AI you customize to fit your team's workflow.


Customize your setup with the exact charts and filters your team needs. Add features like real-time tracking as your data workflows evolve.






Connect spreadsheets, CRMs, and external databases with real-time sync—or manage metrics in Softr Databases. Create a single source of truth for your business analytics.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and custom dashboards, so managers see high-level trends while analysts see raw data.
Give different team members tailored access and custom dashboards, so managers see high-level trends while analysts see raw data.
Streamline your reporting with Softr Workflows. Trigger native notifications or status updates based on data changes to keep your operations running smoothly.
Access and update your visualization tools on the go. All dashboards are mobile-ready out of the box for quick checking of metrics from anywhere.
Use Google, email, or SSO logins to give your team fast, secure access to your internal data visualizations—no IT tickets needed.
Keep internal data safe with SOC2 and GDPR compliance, plus fine-tuned access control to ensure only authorized users view your charts.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your data visualization dashboard in minutes with AI—no manual setup or complex configurations needed.

Add features like automated insights, sharing rules, or natural language queries as your analytics needs grow.

Start with a dashboard, then add client portals, internal tools, or lead trackers—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A data visualization dashboard is a secure, centralized hub where your team or stakeholders can log in to view real-time metrics, interactive charts, and performance trends. It transforms complex raw data into easy-to-understand visuals, like line graphs for revenue or status charts for project progress. This eliminates the need for manual reporting and constant spreadsheet updates, making it easier for decision-makers to spot insights and act on them instantly.
Softr is the first AI-native platform for building business software. It makes it easy to build a data visualization dashboard that fits the way your business tracks KPIs. You can describe your reporting needs to the AI Co-Builder to instantly generate your database, metrics pages, and filtering logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a pre-built reporting template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and BigQuery. You have full control to adjust chart layouts visually, decide who sees which metrics, and brand the dashboard to match your company's identity. It's quick to get up and running, simple to update as your KPIs change, and flexible enough to scale with your data volume.
You can include a wide range of features in your data visualization dashboard, depending on what your reporting workflow looks like. A great analytics app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let users query their data conversationally (e.g., 'What was our growth last month?'), or set up Database AI Agents to automatically categorize raw data entries for cleaner reporting.
- Vibe Coding Blocks – Build complex, custom UI elements—like a proprietary heat map or a specific financial ticker—using the AI Code block to 'vibe code' exactly what your metrics require.
- Softr Workflows – Build native automations (like an alert sent to Slack when a KPI hits a certain threshold) that trigger notifications or sync data whenever a record is updated.
- User Portals & Logins – Securely manage access so each department head only sees their specific team's performance metrics and filtered views.
- Forms & Data Collection – Capture manual data entries or feedback with custom forms and file uploads that update your charts instantly.
- Dashboards & Charts – Visualize your performance with interactive bar charts, line graphs, pie charts, and summary cards.
- Lists & Advanced Filtering – Display and manage your underlying records with searchable tables, timelines, and kanban boards for deep dives into the source data.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your reporting needs change, it's easy to update the dashboard later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can 'vibe code' a data visualization dashboard in Softr by simply describing your metric requirements and data structure to the AI Co-Builder. Softr then generates a production-ready analytics app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code for charts, Softr handles the 'boring 80%'—like secure user authentication, database logic, and permission-based visibility—natively. This means you get the speed of vibe coding without the 'Day Two' headaches of managing raw code or broken scripts. You describe the KPIs you want to track, Softr builds the dashboard, and it’s ready for your executive team or clients instantly.
Yes. You can manage multiple clients or departments in a single data visualization dashboard. Each user only sees the specific charts and data records assigned to them, based on their login and role. This is useful for agencies reporting results to dozens of clients or enterprise companies keeping departmental data (like HR vs. Finance) strictly separated within one tool.
Yes, you can. You don't need to bring your data from somewhere else to start building with Softr. If you're starting a new project, you can use Softr Databases, which is built into the platform and integrates perfectly with the charts and graphs you build to visualize that data.
But if you already have business data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from external marketing or sales platforms. Either way, you have full control over how your metrics are structured and displayed in your dashboard.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for loading large datasets and a lightning-fast experience because the reporting data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same dashboard—so your visualization could pull in financial records from Softr Databases and sales leads from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your source data reflect in your charts automatically.
Yes, Softr gives you full control over how users experience your data visualization dashboard. You can customize the layout, navigation, and level of detail to match your brand's workflow. Each chart or data table can be shown or hidden based on who's logged in, so every manager sees only the KPIs relevant to their region.
You can also set up different use roles—such as Viewer, Editor, or Admin—and define exactly what each role can view or filter. For example, junior staff can see aggregated trends, while admins can manage the raw data and export CSVs. You can also create personalized views by filtering data based on the specific user ID logged in.
This level of customization is especially useful when you're managing sensitive financial information or multiple client accounts in the same app. It helps keep the reporting experience clean, secure, and tailored to each stakeholder.
Yes, you can fully white-label your data visualization dashboard in Softr. You can use your own logo, brand colors, custom font styles, and a custom domain to make the analytics feel like a natural part of your existing product or company portal. You can also remove all Softr branding, so your clients or partners only see your brand's identity when they log in to check their numbers.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your data visualization dashboard. You can adjust theme colors, typography, spacing, and page hierarchy to match your corporate brand. You can also choose how each report is laid out, decide which widgets go where, and set what different users see when they log in.
To display your metrics, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like transaction logs or inventory lists.
- List or Card blocks – to highlight high-level summaries or project status updates.
- Detail View – to show a deep dive into a single metric or employee record.
- Forms – for submitting daily reports or data corrections.
- Charts – to show visual insights like growth curves, volume trends, and budget splits.
- Calendar blocks – to display scheduled reports or project deadlines.
If your reporting requirements or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your app. You can set up role-based permissions, manage users directly within your data source, set visibility rules for specific charts, and apply global restrictions to protect sensitive financial data across your entire app.
For dashboards using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like BigQuery or SQL, Softr doesn't store your data locally—it just displays it in real time based on your access settings. You're always in control of your data and who can view or export it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your metrics and information safe.
It is fully production-ready. Unlike many AI tools that just 'vibe code'—generating fragile, custom visualizations that are hard to maintain or secure—Softr builds your data visualization dashboard on top of a stable, business-grade foundation.
We handle the 'boring 80%' (like secure user authentication, SOC2-compliant hosting, and granular data permissions) natively, so you don't have to. This solves the 'Day Two' problem of AI: you get the speed of instant chart generation without the headache of managing raw, unreliable code that breaks when your data updates. Your app is secure, scalable, and ready for your team or clients to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure visualization tools that only offer charts, or traditional no-code tools that require manual configuration of every single filter, Softr's AI Co-Builder creates full-featured apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your metrics database, dashboard layout, and user logic in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for operations and data teams who want to move from raw data to a production reporting app on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your data visualization dashboard to the rest of your tech stack. You can automate tasks using Softr Workflows, such as triggering an email report when a new entry is added, or sync with tools like Zapier and Make. Softr also supports REST API and webhooks for more advanced data automation.
Whether you need to push dashboard data to another system, trigger Slack alerts based on metric changes, or display information from multiple third-party marketing tools, you can build it into your dashboard without writing code.
Go from idea to live dashboard in under an hour. Build and customize your reporting tools without code today.