CRM

Customizable CRM for small business, no code required

Manage customer relationships, streamline operations, and grow your business with a flexible CRM tailored to your small business needs.

Screenshot of a customizable CRM user interface designed for small businesses, featuring navigation menus, contact lists, and dashboard widgets for managing customer information and sales activities.
customizable crm for small business mobile ui
Loved by 800,000+ teams around the globe
Data Management

Unify your customer data in real time

Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your small business.

Explore all data sources
Power

A customizable CRM for every small business team.

Empower your small business with a secure, branded CRM. Set up tailored logins, user groups, and granular permissions—no IT team required.

Advanced permissions

Provide sales reps, managers, or admins with dashboards that show just what each needs for efficiency.

User groups

Provide sales reps, managers, or admins with dashboards that show just what each needs for efficiency.

Automations

Connect with Make, Zapier, or N8N to automate follow-ups, lead assignments, and task reminders to save time.

Works on any device

Access your CRM on mobile or desktop. All features are mobile-ready so your team can update records anywhere.

Easy, secure logins

Let your team log in quickly with Google, email, or SSO for fast, secure access—no need for tech support.

Security

Keep customer and deal data protected with SOC2 and GDPR compliance and detailed access controls.

AI Magic

An AI assistant for your sales

Let your team ask AI about leads, contacts, or deals—get instant answers from your CRM, right inside your sales portal.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building customizable crm for small business

Easy, fast setup

Launch your small business CRM in minutes with simple drag-and-drop and built-in templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Easily add pipelines, contacts, or automations as your customer management needs change.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add invoicing, forms, or portals—all in one place, no extra tools needed.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM for small business in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is a customizable CRM for small business?
What are the benefits of building a customizable CRM for small business with Softr?
What types of features can I build into my customizable CRM for small business?
Do I need to know how to code to build a customizable CRM for small business in Softr?
Can I manage multiple clients or teams in the same customizable CRM for small business?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my customizable CRM for small business in Softr, including using my own branding?
Can I customize the design and layout of my customizable CRM for small business?
How secure is my data in Softr apps?
How much does it cost to build a customizable CRM for small business with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

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