Manage leads, track interactions, and optimize processes with a flexible CRM tailored to your business needs and workflows.


Build a CRM with only the features and views your team needs. Adapt your workflows anytime, so your CRM evolves as your business does.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Centralize client and workflow data seamlessly.
Empower your sales and support teams with the right CRM tools and access. Set up secure logins, user groups, and permissions—no IT help required.
Give sales reps, managers, and support teams customized dashboards, so everyone sees relevant CRM information.
Give sales reps, managers, and support teams customized dashboards, so everyone sees relevant CRM information.
Integrate with Make, Zapier, or N8N to automate CRM tasks like follow-ups, lead assignment, and notifications.
Access your CRM on desktop or mobile. All tools are mobile-ready so your team can update info on the go.
Enable secure logins via Google, email, or SSO, giving your team quick access to CRM data—no IT tickets needed.
Keep your customer information secure with SOC2 and GDPR compliance, plus robust access controls for CRM data.
Sales teams can ask AI about leads, deals, or contacts—getting answers instantly, right inside your custom CRM on Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Spin up your custom CRM in minutes with drag-and-drop blocks and ready-made templates.
Add fields, pipelines, or integrations as your CRM processes change—no starting over needed.
Begin with your CRM, then add dashboards or client portals—all managed in one unified platform.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A custom CRM is a centralized platform designed specifically for your organization to manage relationships, track interactions, and organize critical business data. It allows your team to securely log in and access information about contacts, deals, tasks, and communications, all in one place. This streamlines your workflow, reduces the need for scattered spreadsheets or endless email threads, and helps your team stay organized and efficient.
Softr makes it easy to create a custom CRM tailored to your team’s exact needs. You can connect your existing data sources, such as Airtable, HubSpot, Notion, monday.com, SQL, and more, to set up a CRM where your team can log in, update records, manage leads, track deals, and collaborate—all from one easy-to-use interface.
There’s no coding required. You can start with a template or build from scratch, customize the layout, set permissions, and brand your CRM to match your company. It’s quick to launch, easy to update, and flexible enough to grow with your organization’s needs, helping you stay organized and look professional.
You can build a variety of features into your custom CRM, depending on your workflow. Some common options include:
\- User logins – so team members have secure access to their accounts
\- Custom dashboards – to display sales pipelines, task lists, or key metrics
\- Forms – for adding new contacts, deals, or support requests
\- File sharing – for uploading and storing contracts, proposals, or supporting documents
\- Search and filters – to help your team quickly find specific records or information
\- Tables, lists, and detail views – to organize contacts, opportunities, or activity timelines
\- Comments or status updates – to keep communication about deals or tasks in one place
\- Charts – for visualizing sales trends or team performance
\- Calendar view – for tracking follow-ups, meetings, or deadlines
\- Permissions and roles – so each team member only sees what’s relevant to their role
All of these features are built using Softr’s drag-and-drop tools, so you can customize the CRM to fit your needs—and update it as your processes evolve.
No coding is required. You can build your custom CRM entirely using Softr’s visual editor. Everything from layouts to permissions can be customized without writing a single line of code.
Yes. With the custom crm, you can manage multiple accounts or teams all within a single workspace. Each user only sees the records and data assigned to them, based on their login and role. This setup is ideal if your organization handles several departments, clients, or partner teams, and wants to keep each group’s information organized and secure.
Softr supports a wide variety of data sources for your custom crm. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also pull in data from other systems using the REST API.
You’re not limited to a single source. You can combine data from multiple platforms into your custom crm and view them side by side. Most sources offer real-time, two-way sync, so updates in your crm or the original data source stay in sync automatically.
Yes, Softr gives you full control over how users interact with your custom crm. You can tailor the layout, navigation, and interface to reflect your organization’s branding and workflow. You can also set visibility on each page or section so that users only access information relevant to their role.
Different roles—such as admin, manager, or standard user—can be defined, each with specific permissions for viewing or editing data. For instance, account managers might see only their assigned leads, while admins have access to all records. You can set up personalized dashboards and views that dynamically filter data for each user, keeping the crm focused, secure, and user-friendly.
Yes, you can. You don’t need to import existing data from another tool to get started with your custom crm on Softr. If you’re starting fresh, you can use Softr Databases, which are built into the platform and work seamlessly with the crm you create.
If you do have data in platforms like Airtable, Google Sheets, Notion, HubSpot, or others, you can connect those as well. There’s also a REST API connector for bringing in data from other sources if needed. Either way, you have complete control over how your information is stored and displayed in your custom crm.
Yes, you can fully white-label your custom CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM look and feel like a natural extension of your organization. You can also remove all Softr branding, so your team and users only see your company’s identity throughout the experience.
Absolutely! Softr gives you extensive flexibility to control both the design and layout of your custom CRM. You can adjust colors, fonts, spacing, and the structure of each page to reflect your organization’s style. You also have control over block placement, page layouts, and user-specific views when logging in.
To display your CRM data, you can use different types of blocks:
\- Table blocks – to show things like customer lists, sales pipelines, or ticket tracking
\- List or Card blocks – to highlight contacts, deals, or resources
\- Detail View – to show a single contact or account record at a time
\- Forms – to capture new leads or update records
\- Charts – to visualize your sales or activity data
\- Calendar blocks – to track follow-ups or appointments
You can easily update your CRM’s design or content later in the visual builder if your needs change.
Softr puts security first. All your CRM data is encrypted both in transit (TLS) and at rest and is hosted on secure, highly reliable infrastructure. With Softr, you have full control over who can access or modify data in your CRM. You can set up role-based permissions, define user groups, establish visibility rules, and manage global restrictions to keep sensitive CRM information protected.
When your CRM uses external data sources like Airtable, Notion, or SQL, Softr doesn’t store your information—it simply displays it live, respecting your access permissions. You’re always in control over your data and who can view or update it.
Softr follows industry-standard best practices for authentication, access control, and monitoring to keep your custom CRM safe.
You can get started for free. Softr’s Free plan lets you publish one CRM app with up to 10 users and 2 user groups, supporting standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or advanced features, you can explore the paid plans for additional scalability: <http://softr.io/pricing>
Softr is designed to make building fully functional, user-facing apps—like custom CRMs, client portals, and internal tools—simple and fast, all without code or developer support. What makes Softr unique is how quickly you can turn an idea into a working CRM and how well it integrates with your existing data sources.
Unlike no-code tools focused on mobile apps (like Glide) or developer-heavy platforms (like Retool), Softr is built for non-technical teams that want control over layout, user experience, and permissions. You can build on real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs your team can log into.
Customizing is visual—you control content, design, and user access. Since Softr includes features like user roles, forms, conditional logic, and API support out of the box, you can launch a polished CRM without cobbling together multiple tools.
Yes. Softr integrates with a wide range of tools so you can extend and automate your custom CRM. You can connect with platforms like Stripe for payments, Intercom for chat, and automate repetitive tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for advanced workflow automation.
Whether you need to sync CRM data to another system, trigger automations based on user actions, or pull in information from external tools, you can build these connections right into your CRM—no coding required.