CRM

Build your own custom CRM, no code required

Manage leads, track interactions, and optimize processes with a flexible CRM tailored to your business needs and workflows.

A modern user interface displaying a customizable CRM dashboard with various charts, contact lists, and navigation menus.
custom crm mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your client interactions together

Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Centralize client and workflow data seamlessly.

Explore all data sources
Power

Custom access for every team. Built-in security, no dev time.

Empower your sales and support teams with the right CRM tools and access. Set up secure logins, user groups, and permissions—no IT help required.

Advanced permissions

Give sales reps, managers, and support teams customized dashboards, so everyone sees relevant CRM information.

User groups

Give sales reps, managers, and support teams customized dashboards, so everyone sees relevant CRM information.

Automations

Integrate with Make, Zapier, or N8N to automate CRM tasks like follow-ups, lead assignment, and notifications.

Works on any device

Access your CRM on desktop or mobile. All tools are mobile-ready so your team can update info on the go.

Easy, secure logins

Enable secure logins via Google, email, or SSO, giving your team quick access to CRM data—no IT tickets needed.

Security

Keep your customer information secure with SOC2 and GDPR compliance, plus robust access controls for CRM data.

AI Magic

An AI assistant for your sales CRM

Sales teams can ask AI about leads, deals, or contacts—getting answers instantly, right inside your custom CRM on Softr.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building custom crm

Easy, fast setup

Spin up your custom CRM in minutes with drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add fields, pipelines, or integrations as your CRM processes change—no starting over needed.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Begin with your CRM, then add dashboards or client portals—all managed in one unified platform.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is a custom CRM?
What are the benefits of building a custom CRM with Softr?
What types of features can I build into my custom CRM?
Do I need to know how to code to build a custom CRM in Softr?
Can I manage multiple accounts or teams in the same custom crm?
Which data sources does Softr support for a custom crm?
Can I customize the user experience and permissions in my custom crm?
Can I use Softr to build my custom crm if I don’t already have my data in another tool?
Can I white-label my custom CRM in Softr, including using my own branding?
Can I customize the design and layout of my custom CRM?
How secure is my data in Softr apps?
How much does it cost to build a custom CRM with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

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Launch your custom CRM today

Set up and customize your CRM effortlessly and quickly
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