Manage customer relationships, track sales, and streamline operations with a customizable CRM tailored to your small business needs.


Create a CRM tailored for your small business. Add only the workflows and views you need, and easily adjust as your customer needs change.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your small business.
Empower your sales and support teams with the right tools and access. Set up a secure, branded CRM with tailored permissions for each role—no IT required.
Give sales, marketing, and support teams personalized dashboards, so everyone sees only what they need.
Give sales, marketing, and support teams personalized dashboards, so everyone sees only what they need.
Connect with tools like Make, Zapier, or N8N to automate follow-ups, reminders, and lead assignments.
Your CRM works seamlessly on desktop and mobile, so teams can access and update deals wherever they are.
Enable fast, secure CRM access for your team using Google, email, or SSO logins—no IT tickets needed.
Protect your business and customer data with SOC2 and GDPR compliance, plus robust access controls.
Let your sales team ask AI about leads, deals, and contacts—instant answers inside your CRM, always up to date.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your small business CRM in minutes with simple drag-and-drop and ready-made templates.
Easily add features like contact tracking or sales pipelines as your business needs change.
Manage CRM, client portals, and forms in one place—no extra software or seats required.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM (Customer Relationship Management) software for small business is a tool that helps you manage your interactions with customers, leads, and contacts—all in one place. With CRM software, you can track sales, manage customer communications, organize tasks, and keep all your customer data centralized. This helps you stay organized, improve follow-up, and build stronger relationships with your customers and prospects.
Softr makes it easy to create a CRM tailored to your small business’s workflow. You can connect your existing data—like contacts, deals, or tasks from Airtable, Notion, or other platforms—and set up a space where your team can manage leads, track conversations, assign tasks, and access important customer details, all in one place.
You don’t need to write any code. Start with a CRM template or build from scratch, adjust the layout, control who can see or edit information, and brand it to match your business. Softr helps you get set up fast, update your CRM as your needs change, and keeps everything organized and accessible for your team.
You can add a wide variety of features to your CRM, depending on how your small business operates. Common features include:
\- User logins – so your team members can access their accounts and assigned leads
\- Custom dashboards – to display sales pipelines, recent activity, or customer insights
\- Forms – for adding new leads, collecting customer info, or updating deal stages
\- File sharing – to upload contracts, proposals, or customer documents
\- Search and filters – to quickly find contacts, deals, or notes
\- Tables, lists, and detail views – to organize clients, tasks, and opportunities
\- Comments or status updates – for team collaboration and tracking progress
\- Charts – to visualize sales metrics, conversion rates, or team performance
\- Calendar view – to manage follow-ups, meetings, and important deadlines
\- Permissions and roles – so different team members can access only what they need
All of these can be set up with Softr’s drag-and-drop builder, so you can customize your CRM without coding. And when your processes evolve, updating your CRM is quick and simple.
No coding is necessary. You can build your CRM software for small business entirely using Softr’s visual editor. Everything from how your data is displayed to who can access it can be managed without writing a single line of code.
Yes. You can manage multiple clients or teams within the same CRM software for small business. Each user will only see the information and records relevant to them, based on their login and assigned role. This makes it easy for small business owners, sales teams, or support staff to keep track of different clients or teams all in one place.
Softr supports a wide variety of data sources, making it easy to connect the tools your small business already uses. You can integrate with Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also connect to additional data sources via the REST API.
You’re not limited to just one source, either. You can bring together multiple data sources in your CRM software for small business, allowing you to see everything side by side. Many connections support real-time, two-way sync, so your CRM always stays up to date.
Yes, Softr gives you full control over the user experience and permissions in your small business CRM. You can personalize the layout, navigation, and content to fit your company’s branding and workflow. Each page or section can be shown or hidden depending on who is logged in, so each team member or client only sees what’s relevant to them.
You can also create custom user roles like sales rep, admin, or manager, and set exactly what each role can view or edit. For example, sales reps may only see their own leads and contacts, while admins can access all customer data. You can also filter data to display personalized dashboards or lists for each user, helping keep your CRM organized, secure, and tailored to your team’s needs.
Yes, you can. You don’t need to have existing data in another tool to get started with Softr for your small business CRM. If you’re starting from scratch, you can use Softr Databases, which are built-in and integrate seamlessly with your CRM workflows.
If you already have data stored in platforms like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL databases, you can easily connect those as well. Softr also offers a REST API connector for other sources, so you have complete flexibility over how your customer data is managed and displayed within your CRM.
Yes, you can fully white-label your CRM software for small business in Softr. You can use your own logo, brand colors, fonts, and even a custom domain to make the CRM feel like a seamless part of your business. You’re also able to remove all Softr branding, so your team and customers only see your company’s identity throughout the CRM experience.
Absolutely. Softr gives you extensive options to control both the design and layout of your CRM software for small business. You can adjust colors, fonts, spacing, and organize each page to match your brand’s visual style. You can also decide how each page is structured, choose which blocks to use where, and control what different user roles see when they log in.
To manage your CRM data, you can add a variety of blocks:
\- Table blocks – to display contacts, leads, opportunities, or sales pipelines
\- List or Card blocks – to highlight customer profiles or ongoing deals
\- Detail View – to show individual client or lead records in depth
\- Forms – for capturing new leads or updating client info
\- Charts – to visualize sales trends or pipeline progress
\- Calendar blocks – to track follow-ups, meetings, or deadlines
If your CRM needs change, you can easily update the content or design right in the visual builder.
Softr is designed with security as a priority. All your CRM data is encrypted in transit (TLS) and at rest, and your application is hosted on secure, reliable infrastructure. You have full control over who can access or modify information in your CRM, with role-based permissions, user management directly from your data source, visibility settings, and global restrictions to safeguard sensitive customer data across your CRM.
If your CRM is connected to external sources like Airtable, Notion, or SQL, Softr doesn’t actually store your data—it just presents it in real time based on your access rules. You always remain in control of your CRM data and who can see or edit it.
Softr follows best practices for authentication, access control, and platform monitoring, so your CRM information stays protected.
You can get started for free. Softr’s Free plan lets you create and publish one CRM app with up to 10 users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM grows and you need more users or advanced features, you can explore the available paid plans here: <https://softr.io/pricing>
Softr is built to make it easy to create powerful, user-facing apps—like CRM software for small business, client portals, or internal tools—without any coding or reliance on developers. What sets Softr apart is how quickly you can turn your CRM ideas into a live application and how well it integrates with your existing data.
Unlike no-code tools focused mainly on mobile apps (like Glide) or that cater to developers (like Retool), Softr is designed for business owners and teams who want full control over layout, user experience, and permissions. You can build your CRM directly on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded solutions for your team or customers.
You’re able to customize everything visually—from content and interface to user access. And since Softr includes features like user roles, forms, conditional logic, and API support out of the box, you don’t have to piece together multiple tools to launch a robust CRM.
Yes. Softr supports a wide range of integrations so you can connect your CRM software for small business to the rest of your tech stack. You can sync with tools like Stripe for payments, Intercom for messaging, and automate tasks using Zapier, Make, or N8N. Softr also offers REST API and webhook support for more advanced automations.
Whether you want to send CRM data to another system, trigger automations based on user actions, or display information from other tools inside your CRM, you can set it up—without writing any code.