CRM

Build your own CRM for SMBs, no code required

Streamline customer management, enhance interactions, and grow your business with a customizable CRM tailored to your SMB's needs.

A user interface dashboard displaying CRM tools and analytics designed for small and medium businesses.
crm for smbs mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your client data together in real time

Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Centralize client and workflow data for efficiency.

Explore all data sources
Power

Custom access for every team. Built-in security, no dev time.

Give your sales and support teams the right CRM tools and access. Set up secure logins, user groups, and granular permissions—no IT help needed.

Advanced permissions

Give sales, support, and management teams personalized dashboards, so each role sees just the info they need.

User groups

Give sales, support, and management teams personalized dashboards, so each role sees just the info they need.

Automations

Connect with tools like Make, Zapier, or N8N to automate CRM tasks like lead assignment, follow-ups, and notifications.

Works on any device

Access your CRM anywhere—on desktop or mobile. Softr apps are mobile-ready by default.

Easy, secure logins

Let your team log in securely with Google, email, or SSO—no IT tickets required.

Security

Protect customer data with SOC2 and GDPR compliance, plus fine-tuned CRM access controls.

AI Magic

Give your sales team an AI helper

Let sales reps ask AI for deal updates, contact info, or next steps—answers appear instantly inside your CRM workspace.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building crm for smbs

Easy, fast setup

Spin up your SMB CRM fast with drag-and-drop building blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add sales pipelines, contact records, or integrations as your CRM needs change—no rebuild needed.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Manage your CRM, team dashboards, and forms in one place—no extra tools or licenses required.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
Read Case Study
“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom CRM for SMBs in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is a CRM for SMBs?
What are the benefits of building a CRM for SMBs with Softr?
What types of features can I build into my CRM for SMBs?
Do I need to know how to code to build a CRM for SMBs in Softr?
Can I manage multiple customers or teams in the same CRM for SMBs?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my data in another tool?
Can I white-label my CRM for SMBs in Softr, including using my own branding?
Can I customize the design and layout of my CRM for SMBs?
How secure is my data in Softr apps?
How much does it cost to build a CRM for SMBs with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

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Build your CRM for SMBs in minutes

Set up your first CRM quickly and without code
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