Manage leads, users, and accounts in a custom CRM built for your product’s lifecycle.


Set up a SaaS CRM with only the workflows and views your team needs. Adjust and add features as your sales and support processes evolve—no code required.
Connect spreadsheets, ERPs, and inventory systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your e-commerce business.
Give your sales, support, and product teams secure, tailored access to customer data. Set up permissions and user groups in minutes—no code needed.
Provide each team—sales, support, or product—with unique dashboards and access to only the customer info they need.
Provide each team—sales, support, or product—with unique dashboards and access to only the customer info they need.
Integrate with tools like Zapier or Make to automate lead assignment, follow-ups, and workflow steps across your SaaS CRM.
Let teams update records, view pipelines, or check customer details from any device—Softr CRM is always mobile-ready.
Enable fast, secure access for your SaaS teams using Google, email, or SSO—no IT requests required.
Safeguard customer and company data with SOC2 and GDPR compliance, plus robust access controls.
Let your team ask AI about leads, churn risk, or pipeline health — get insights instantly, right from your CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your SaaS CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like lead scoring, team dashboards, or automations as your SaaS business grows.
Start with your CRM, then add onboarding, support portals, or analytics—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for SaaS is a centralized platform where your SaaS team can manage customer relationships, track interactions, monitor user activity, and store key account information. It brings together everything you need—in one secure location—so your support, sales, and product teams can collaborate easily. By keeping all customer data and conversations organized, it helps you deliver a better experience for your users and makes it easier to manage your SaaS business.
Softr makes it simple to build a CRM that is tailored to your SaaS team’s specific needs. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up a workspace where your team can track customer lifecycles, manage leads, review product feedback, and share updates, all in one place.
No coding is needed. You can get started with a template or create your CRM from scratch, customize the layout, set up team permissions, and brand it for your SaaS company. It’s quick to launch, easy to update, and flexible enough to scale as your user base grows. It helps keep your customer operations organized and professional.
You can add a variety of features to your CRM for SaaS, depending on your workflow and goals. Some of the most useful include:
\- User logins – so each team member or stakeholder can access relevant customer info
\- Custom dashboards – to display sales pipelines, onboarding progress, or churn analytics
\- Forms – for collecting user feedback, support requests, or onboarding details
\- File sharing – to upload and access contracts, technical docs, or onboarding materials
\- Search and filters – to quickly find customers, deals, or support tickets
\- Tables, lists, and detail views – to manage accounts, subscriptions, and user activity
\- Comments or status updates – to track conversations and follow-ups
\- Charts – to visualize growth, retention, or feature adoption
\- Calendar view – for tracking demos, renewal dates, or key milestones
\- Permissions and roles – so sales, support, and product teams only see what they need
All of these can be built using Softr’s drag-and-drop blocks, without writing any code. If your process changes, you can easily adjust your CRM later.
No coding is required. You can build your CRM for SaaS entirely using Softr’s visual editor. Everything from page layouts to roles and permissions can be customized without touching a single line of code.
Yes. You can manage multiple customers or teams within a single CRM for SaaS. Each user only sees the accounts, contacts, and projects assigned to them, based on their login and role. This is ideal for SaaS providers who serve multiple organizations or business units and want to keep data organized and access controlled.
Softr supports a variety of data sources for your SaaS CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same CRM and display them side by side—so your SaaS CRM, for example, can pull in customer data from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so updates in your CRM or data source stay current automatically.
Yes, Softr lets you fully customize how users interact with your SaaS CRM. You can adjust the layout, navigation, and modules to fit your SaaS brand and processes. Each dashboard or section can be shown or hidden based on who’s logged in, so every customer or internal user only sees what’s relevant to them.
You can also create different user roles, such as customer, admin, or support agent—and define exactly what each role can view or edit. For example, customers might only access their tickets and account info, while your SaaS team can oversee all records. You can set up personalized dashboards by filtering data based on the logged-in user.
This level of customization is especially helpful when managing multiple customers, teams, or departments in your CRM for SaaS. It keeps your data secure, organized, and tailored to each user's needs.
Yes, you can. You don’t need to have existing CRM data in another tool to get started with Softr. If you’re building your SaaS CRM from scratch, you can use Softr Databases, which are built into the platform and integrate seamlessly with your CRM workflows.
If you do have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you bring in data from other sources. Either way, you have full control over how your SaaS customer data is structured and displayed.
Yes, you can fully white-label your CRM for SaaS in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your SaaS company. You can also remove all Softr branding, so your team and users only see your company’s identity throughout the CRM experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for SaaS. You can adjust colors, fonts, spacing, and page structure to match your software brand. You can also choose how each CRM page is laid out, decide which blocks go where, and set what different user roles—like sales reps or support—see when they log in.
To display your SaaS customer data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like leads, accounts, or subscription status
\- List or Card blocks – to highlight things like customer profiles or product usage
\- Detail View – to show one record at a time, such as a customer account dashboard
\- Forms – for capturing new leads or feedback
\- Charts – to display metrics or KPIs
\- Calendar blocks – to visualize renewal dates or calls
If your content or design needs change later, it’s easy to make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your CRM for SaaS is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive SaaS customer data across your CRM.
For CRM setups connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your customer data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your CRM information safe.
You can get started for free. Softr’s Free plan lets you publish one CRM app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or features, here’s how the paid plans stack up: <https://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like CRMs for SaaS teams, client portals, and internal tools—without needing to write code or rely on developers. What sets Softr apart is how quickly you can go from idea to a live CRM, and how seamlessly it connects with your existing SaaS customer data.
Unlike some no-code tools that focus primarily on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build your CRM on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded tools that your team or customers can access.
Everything is customizable visually—from CRM fields and reports to user access. And because Softr includes features like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to build a professional SaaS CRM.
Yes. Softr supports a wide range of integrations so you can connect your CRM for SaaS to the rest of your stack. You can sync with tools like Stripe for billing, Intercom for support, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced CRM workflows.
Whether you need to send SaaS customer data to another system, trigger automations based on lifecycle events, or display information from other platforms, you can build it into your CRM, all without writing code.