Organize client data, streamline scheduling, and track progress with a customizable CRM tailored to your coaching business needs.


Set up a coaching CRM with only the views and workflows you need. Adjust and expand your setup as your coaching business grows—no code needed.
Connect spreadsheets, CRMs, and coaching platforms with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your coaching business.
Build a branded coaching portal with personalized dashboards for clients and coaches. Manage sessions, notes, and resources, all with secure access.
Your coaching portal is mobile-ready by default. Coaches and clients can track progress and communicate from any device.
Your coaching portal is mobile-ready by default. Coaches and clients can track progress and communicate from any device.
Connect your coaching tools to automate session reminders, follow-ups, and resource sharing.
Set up separate logins for coaches and clients. Each gets a personalized dashboard with the info they need.
Control who can view session notes, resources, or schedules. Set precise permissions for each user group.
Protect coaching records and client data. Softr is fully SOC2 and GDPR compliant.
Coaches can ask AI for client details, schedules, or sales stats—answers come instantly, right inside your CRM workspace.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your coaching CRM in minutes with drag-and-drop blocks and ready-made templates.
Add features like client notes, session tracking, or payment tools as your practice evolves—no rebuild needed.
Start with a CRM, then add client portals, scheduling, or forms—all in one place, with no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A CRM for coaching business is a secure platform where coaches can manage all aspects of their client relationships in one place. It allows you to organize sessions, track client progress, store notes and resources, and streamline communication with your coaching clients. This helps you stay organized, provide a more personalized experience, and keep all your important information easily accessible.
Softr makes it easy to build a CRM for your coaching business that matches your unique workflow. You can connect your existing data—like client details from Airtable, session notes from Notion, or lead information from Hubspot—and set up a platform where you track sessions, share resources, and monitor client progress—all in one place.
You don’t need to know how to code. You can start with a template or create your own layout from scratch, customize who can see what, and personalize the look and feel to match your coaching brand. It’s simple to launch, quick to update, and flexible enough to adapt as your coaching practice grows.
You can include a range of features in your CRM for coaching business, depending on how you like to work. Common features include:
\- Client logins – so each coaching client can access their own dashboard and resources
\- Custom dashboards – to display session schedules, client goals, and progress tracking
\- Forms – for intake, feedback, or session preparation
\- File sharing – so you and your clients can securely exchange worksheets or resources
\- Search and filters – to quickly find client records or notes
\- Tables, lists, and detail views – to manage client progress, session history, or action items
\- Comments or session notes – to keep everything organized and accessible
\- Calendar view – for scheduling sessions and tracking important dates
\- Permissions and roles – so only the right people can access sensitive information
All of these features can be built using Softr’s drag-and-drop tools, and if your coaching workflow changes, it’s easy to update your CRM as needed.
No coding is needed. You can create your coaching CRM entirely using Softr’s visual editor. From the layout and features to user permissions, everything can be set up without writing a single line of code.
Yes. You can manage multiple coaching clients or groups within the same CRM for your coaching business. Each coachee or team member only sees the sessions, resources, and progress assigned to them, based on their login and role. This is especially helpful if you’re supporting multiple coaching clients or running group programs at once.
Softr supports a variety of data sources for your coaching CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in coaching data from other sources using the REST API.
You’re not restricted to just one. You can integrate multiple data sources into your coaching CRM and display them together—so, for example, you could show client progress from Airtable alongside scheduling from Google Sheets. Most sources offer real-time, two-way sync, so updates in your CRM or in the original data source stay in sync automatically.
Yes, Softr lets you fully customize how coaches and clients interact with your CRM. You can tailor the interface, navigation, and content to match your coaching brand and workflow. Each page or section can be shown or hidden based on who’s logged in, ensuring each client or coach only sees what’s relevant to them.
You can also set up different user roles, such as coach, client, or admin, and define exactly what each role can view or edit. For example, clients might see only their own session notes and progress, while coaches can access all client information. You can also create personalized dashboards by filtering data for each user.
This level of customization is especially valuable when managing multiple coaching relationships or programs within the same CRM, helping to keep everything secure, organized, and tailored to each user.
Yes, you can. You don’t need to start with existing coaching data in another tool to build your CRM for coaching with Softr. If you’re starting from scratch, you can use Softr Databases, which is built right in and integrates seamlessly with your coaching CRM setup.
If you already track coaching clients, sessions, or progress in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also bring in data from other sources using the REST API connector. Either way, you control how your coaching data is structured and displayed in your CRM.
Yes, you can fully white-label your CRM for coaching business in Softr. You can use your own logo, brand colors, fonts, and a custom domain to make your CRM feel like a seamless part of your coaching practice. All Softr branding can be removed, so your coaches and clients only see your unique brand identity throughout their experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your CRM for coaching business. You can adjust colors, fonts, spacing, and overall structure to match your coaching brand. You decide how each page is organized, which blocks appear where, and what different users—like coaches or clients—see when they log in.
To display your coaching data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured data like session schedules, client progress, or billing
\- List or Card blocks – to highlight client profiles, coaching programs, or resources
\- Detail View – to show a single record, such as a client dashboard
\- Forms – for onboarding or session feedback
\- Charts – to visualize client progress
\- Calendar blocks – to display upcoming sessions or workshops
If you need to update your content or layout, you can easily make changes in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your CRM for coaching business is hosted on secure, reliable infrastructure. You have full control over user access and permissions, making it easy to manage what coaches, clients, or team members can see and do. You can set up role-based access, manage users directly in your data source, apply visibility rules, and enforce global restrictions to safeguard sensitive client and coaching data.
If you’re connecting to external data sources like Airtable, Notion, or SQL, Softr does not store your data—it simply displays it in real time based on your access settings. You stay in control of your data at all times.
Softr also follows industry best practices for authentication, access control, and platform monitoring to keep your coaching information safe.
You can start for free. Softr’s Free plan lets you publish one CRM app for your coaching business with up to 10 users and 2 user groups, and it includes support for standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to serve more users or requires advanced features, you can explore the paid plans here: <http://softr.io/pricing>
Softr makes it easy to create powerful, user-facing apps—like CRMs for coaching businesses—without needing to code or hire developers. What really sets it apart is how quickly you can go from idea to a fully working CRM, and how smoothly it integrates with your existing coaching data.
Unlike some no-code tools that focus on mobile apps or require more technical knowledge, Softr is designed for non-technical users who want full control of layout, user experience, and permissions. You can build on data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that coaches and clients can log into.
You can visually customize everything, from data and design to user access. With built-in user roles, forms, conditional logic, and API support, you won’t need to piece together multiple tools to build a polished CRM for your coaching business.
Yes! Softr supports a wide range of integrations to connect your CRM for coaching business to the rest of your tools. You can automate tasks using Zapier, Make, or N8N, and sync with tools like Stripe for payments or Intercom for communication. Softr also supports REST API and webhooks for more advanced automations.
Whether you want to trigger actions based on coaching milestones, update records across apps, or display information from other platforms, you can integrate these workflows into your CRM—without writing a single line of code.