Manage customer relationships, track sales, and optimize processes with a customizable CRM tailored to your small business needs.


Create a cloud CRM that fits your small business. Add only the features and views you need, and adapt your setup as your team and needs grow.
Connect spreadsheets, CRMs, and support systems with real-time sync—or manage everything in Softr Databases. A single source of truth for your small business.
Empower your sales and support teams with secure, personalized access to customer data and workflows. Set up user groups and permissions quickly, without IT support.
Give sales reps, managers, and other team members tailored access and dashboards so each role sees only what they need.
Give sales reps, managers, and other team members tailored access and dashboards so each role sees only what they need.
Connect with tools like Make, Zapier, or N8N to automate follow-ups, lead assignments, and routine CRM tasks.
Access and update your CRM on the go. All apps are mobile-ready out of the box—for your team in the field or office.
Let your team log in easily with Google, email, or SSO for quick, secure access to your CRM—no IT tickets needed.
Keep customer and business data protected. Softr is SOC2 and GDPR compliant with robust access controls.
Let your sales team ask AI about leads, contacts, or deals—answers and insights are instantly available in your CRM workspace.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your small business CRM in minutes with drag-and-drop blocks and ready-to-use templates.
Easily add contacts, pipelines, or integrations as your customer management needs change.
Manage your CRM, dashboards, and client forms—all in one place, without extra software.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A cloud CRM small business portal is a secure online space where your team and your customers can access important information, like contact details, sales pipelines, support tickets, and project updates. It centralizes communication and collaboration, so you don’t need to juggle emails or spreadsheets. This helps you stay organized, streamline your workflow, and deliver a more professional experience to your customers and your staff.
Softr makes it easy to create a cloud CRM small business portal tailored to your company’s needs. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—to set up a portal where your team and customers can log in, track updates, submit requests, and access files all in one place.
No coding required. You can start with a template or design the layout from scratch, control who sees what, and customize the portal with your branding. It’s quick to launch, easy to update, and flexible enough to grow with your business. This keeps everything organized and looking polished for your users.
You can build a variety of features into your cloud CRM small business portal, depending on what your workflow requires. Common examples include:
\- User logins – so team members and customers have secure access to their own data
\- Custom dashboards – to show sales status, support cases, or account details
\- Forms – for lead capture, support requests, or collecting customer feedback
\- File sharing – so users can upload or download documents securely
\- Search and filters – to help users quickly find contacts, deals, or tickets
\- Tables, lists, and detail views – to display data like leads, tasks, or client info
\- Comments or status updates – to keep communication in a single thread
\- Charts – for visualizing sales performance or support metrics
\- Calendar view – to track meetings, follow-ups, or deadlines
\- Permissions and roles – to control what each user can see or do
All these features can be set up using Softr’s drag-and-drop blocks, so you don’t need to write code. And as your small business grows, you can easily update or expand the portal.
No coding is needed. You can build your cloud CRM small business portal entirely with Softr’s visual editor. Everything from the design to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple clients or teams in a single cloud CRM workspace. Each contact or team member only sees the records and data assigned to them, based on their login and role. This is particularly useful if your CRM supports several sales reps, departments, or client accounts all from one central place.
Softr supports a wide variety of data sources for your cloud CRM. You can connect your app to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also pull in data using the REST API.
You’re able to connect multiple data sources at once, making it easy for your CRM to display information from, say, both Airtable and HubSpot together. Most connections offer real-time, two-way sync, so updates in your CRM or your connected data source always stay up to date.
Yes, Softr allows you to fully customize how users interact with your cloud CRM. You can adjust layouts, navigation, and what information is shown to align with your brand and internal processes. Each page or feature can be shown or hidden based on the user’s role, so sales reps, managers, and clients only see what’s relevant to them.
User roles can be set up for leads, salespeople, admins, or other teams—with specific permissions for viewing or editing records. For example, sales reps might only see their own contacts, while managers have oversight over all records. You can also filter views by the logged-in user for a more personalized CRM experience.
This customization is especially helpful when your CRM serves multiple teams or departments, keeping everything organized, secure, and tailored to each user’s needs.
Yes, you can. You don’t need to have your CRM data stored somewhere else before starting with Softr. If you’re building your cloud CRM from the ground up, you can use Softr Databases, which are built into the platform and integrate seamlessly with your application.
If you already have client or lead data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you bring in data from other sources. No matter where you start, you have full control over how your CRM data is structured and displayed.
Yes, you can fully white-label your cloud CRM in Softr. You can upload your own logo, select your brand colors, fonts, and even use your own custom domain so the CRM feels like a seamless part of your business. All Softr branding can be removed, so your team and users only see your company's identity throughout the platform.
Absolutely! Softr offers extensive customization so you can tailor the design and layout of your cloud CRM. You can change colors, fonts, spacing, and the structure of each page to match your brand's style. You choose how information is organized, which modules appear on each screen, and what different users see when they log in.
For displaying your CRM data, you can use a variety of blocks:
\- Table blocks to manage contacts, deals, or sales pipelines
\- List or Card blocks for quick overviews of leads or opportunities
\- Detail Views to drill into a specific customer record or sales activity
\- Forms for capturing new leads, support requests, or updates
\- Charts for visualizing sales metrics or team performance
\- Calendar blocks to track appointments or follow-ups
If you need to update your CRM's look or structure, you can make changes easily in the visual builder at any time.
Your cloud CRM data is very secure with Softr. All data is encrypted both in transit (TLS) and at rest, and your application is hosted on secure, reliable infrastructure. You have granular control over user access—set permissions, manage roles, and enforce visibility rules to protect sensitive CRM records and client information.
If you connect your CRM to external databases like Airtable, Notion, or SQL, Softr never stores your data; instead, it simply displays it in real time according to your permissions. You always stay in control of your data and access levels.
Softr also follows industry standards for authentication, access management, and platform monitoring to keep your CRM information safe.
You can get started building your cloud CRM for free. Softr’s Free plan lets you launch one CRM app with up to 10 users and 2 user groups, and supports all major data sources like Softr Databases, Airtable, and Google Sheets.
If your CRM needs more users, advanced features, or extra integrations, Softr offers several paid plans to fit your needs. You can explore the details here: <https://softr.io/pricing>
Softr is designed to help you build robust, user-friendly cloud CRMs and internal tools without writing a single line of code or needing technical expertise. What makes Softr unique is how quickly you can go from concept to a working CRM, and how easily it integrates with your data sources.
Unlike some no-code tools that focus only on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr empowers non-technical teams to fully control the design, user experience, and permissioning of their CRM. You can connect to real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create a CRM that your team can log into securely—complete with your branding.
With visual customization, user roles, built-in forms, logic, and API support, Softr saves you from piecing together multiple tools to launch a polished CRM.
Yes, Softr makes it easy to automate your CRM workflows and integrate with your favorite business tools. You can connect with Stripe for payments, Intercom for chat, and use automation platforms like Zapier, Make, or N8N to automate repetitive CRM tasks. For more advanced needs, Softr also supports REST APIs and webhooks.
Whether you want to trigger automations based on changes in your CRM, sync data with other systems, or display information from other platforms, you can do it all—no coding required.