Track marketing spend, attribute revenue, and view AI insights in an AI-powered campaign ROI dashboard you adapt to fit your workflow.


Customize your campaign ROI dashboard with the exact charts and filters your team needs. Add features as strategies evolve—no code needed.





Connect spreadsheets, CRMs, and ad platforms with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business performance.
Give each teammate the right performance data and access. Set up secure logins, user groups, and granular permissions—no IT support needed.
Give your marketing ops and leadership team tailored dashboards, so each role sees just the ROI metrics and reports that matter to them.
Give your marketing ops and leadership team tailored dashboards, so each role sees just the ROI metrics and reports that matter to them.
Streamline your reporting with Softr Workflows. Trigger native notifications or alerts when campaign performance hits specific revenue targets.
Access and update your campaign ROI dashboard on the go from any mobile device. All reporting tools are mobile-ready out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to ROI data—no IT tickets or coding required.
Keep sensitive campaign data safe with SOC2 and GDPR compliance, plus fine-tuned access control to protect your marketing business intelligence.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your campaign ROI dashboard in minutes with AI. No dev time or complex configuration needed—just describe it.

Add features like revenue attribution, automated alerts, or executive reports as your needs evolve—no code required.

Start with a dashboard, then add marketing portals, forms, or asset managers—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A campaign ROI dashboard is a secure space where your marketing team or stakeholders can log in to access real-time performance data, like conversion rates, spend efficiency, and revenue attribution. It keeps all campaign analytics in one place, so you don't have to rely on manual reports or fragmented spreadsheets. This makes it easier to track profitability and optimize your marketing budget with confidence.
Softr is the first AI-native platform for building business software. It makes it easy to build a campaign ROI dashboard that fits the way your marketing team works. You can describe your reporting needs to the AI Co-Builder to instantly generate your database, tracking pages, and visualization logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide which team members see specific financial data, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to scale with your media spend.
You can include a wide range of features in your campaign ROI dashboard, depending on what your marketing workflow looks like. A great dashboard app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let users query their performance data conversationally, or set up Database AI Agents to summarize campaign trends and suggest budget reallocations based on performance.
- Vibe Coding Blocks – Build complex, custom UI elements—like a multi-touch attribution visualizer—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a Slack alert when a campaign hits a specific cost-per-acquisition threshold) that trigger whenever performance data is updated.
- User Portals & Logins – Securely manage access so internal media buyers see detailed spend while executives only see high-level ROI views.
- Forms & Data Collection – Capture offline conversion data or manual campaign costs with custom forms and file uploads.
- Dashboards & Charts – Visualize your campaign ROI performance and KPIs with real-time bar charts, line graphs, and summaries.
- Lists & Advanced Filtering – Display and manage your campaigns with searchable tables that filter by channel, date range, or status.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a campaign ROI dashboard in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code for your financial reports. You describe your tracking needs, Softr builds it, and it’s ready for your marketing team instantly.
Yes. You can manage multiple teams or departments in a single dashboard. Each user only sees the performance metrics and spend data assigned to them, based on their login and role. This is useful for large organizations or agencies where specific teams need to stay focused on their own account data without seeing other departments' budgets.
Yes, you can. You don't need to bring your data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any application you build. This allows you to log campaign spend and revenue directly into a native system.
But if you already have campaign data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in spend data from ad platforms. Either way, you have full control over how your campaign metrics are structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for calculating ROI and a lightning-fast experience because the data is native to the platform.
If you already have your campaign data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same dashboard—so your app could pull in spend from HubSpot and revenue from Softr Databases at once. Most sources support real-time, two-way sync, so your ROI metrics stay updated automatically.
Yes, Softr gives you full control over how users experience your campaign ROI dashboard. You can customize the layout, navigation, and charts to match your brand and marketing workflow. Each report or chart block can be shown or hidden based on who's logged in, so media buyers only see technical metrics while clients see high-level ROI.
You can also set up different user roles, such as Analyst, Manager, or Client—and define exactly what each role can view or edit. For example, analysts can update spend data, while clients can only view finalized revenue reports. You can also create personalized views by filtering campaign lists based on the assigned account manager.
This level of customization is especially useful when managing sensitive financial data across different teams, keeping the experience clean and secure.
Yes, you can fully white-label your campaign ROI dashboard in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the report feel like a natural extension of your agency or marketing department. You can also remove all Softr branding, so your stakeholders only see your company's identity throughout their performance review.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your campaign ROI dashboard. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different team members see when they log in.
To display your campaign data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like daily spend tracks and CPA lists
- List or Card blocks – to highlight individual campaign overviews or creative assets
- Detail View – to show deep dives into a specific campaign's performance
- Forms – for logging manual spend or adjustments
- Charts – to show ROI trends and budget distribution
- Calendar blocks – to display campaign flight dates and deadlines
If your reporting needs change, it's easy to update the dashboard visually without touching any code.
Softr is built with security in mind, which is critical for sensitive campaign spend and ROI data. All data is encrypted in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see specific budget details. You can set up role-based permissions, manage users directly within your data source, and apply global restrictions to protect revenue data across your entire dashboard.
For apps using Softr Databases, your data is stored in a secure environment with SOC 2 Type II compliance. For apps connected to external data sources like HubSpot or BigQuery, Softr doesn't store your data locally—it just displays it in real time based on your access settings. You're always in control of your campaign data and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom scripts for charts that are hard to maintain—Softr builds your campaign ROI dashboard on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively. This solves the "Day Two" problem of AI: you get the speed of instant generation for your reports without the headache of managing raw, unreliable code. Your dashboard is secure, scalable, and ready for your marketing team to use for high-stakes budget decisions from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional BI tools that can be overly complex to set up for external access, Softr's AI Co-Builder creates reporting apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your ROI database and logic in minutes, then use visual controls for precise chart editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions) already built-in. It's designed for marketing teams who want to move from a mess of spreadsheets to a professional dashboard on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your campaign ROI dashboard to the rest of your marketing stack. You can automate tasks using Softr Workflows, or sync with tools like Google Sheets or HubSpot. Softr also supports REST API and webhooks for pulling in live data from ad platforms.
Whether you need to send a notification when ROI drops below a certain point, trigger automations when a campaign status changes, or display information from other sales tools, you can build it into your dashboard without writing code.
Describe what you need. Softr's AI builds your custom dashboard in minutes.