Track KPIs and manage budgets in an AI-powered campaign performance dashboard built with AI you customize to fit your team's workflow.


Customize your campaign performance dashboard with the exact charts and filters your team needs. Add features as goals evolve—no code needed.




Connect ad platforms, CRMs, and spreadsheets with real-time sync—or manage metrics in Softr Databases. Create a single source of truth for your business performance tracking.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each role sees just the campaign data and KPIs that matter to their specific focus area.
Give different team members tailored access and dashboards, so each role sees just the campaign data and KPIs that matter to their specific focus area.
Streamline your internal processes with Softr Workflows. Trigger native automations for budget alerts or status changes to keep your marketing operations running smoothly.
Access and update your campaign performance dashboard on the go. All tracking tools and visual reports are mobile-ready out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to your performance data—no IT tickets or complex setups needed.
Keep internal campaign data and financial spend safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your campaign performance dashboard in minutes with AI—no manual configuration or coding required.

Add features like budget alerts, automated insights, or stakeholder exports as your reporting needs evolve.

Start with a dashboard, then add client portals or content planners—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A campaign performance dashboard is a secure, centralized space where marketing teams and stakeholders can track real-time metrics like ROI, click-through rates, and conversion data. It consolidates information from various platforms into one visual interface, removing the need for manual reporting or digging through scattered spreadsheets. This allows your team to make data-driven decisions faster and keep everyone aligned on marketing goals.
Softr is the first AI-native platform for building business software, making it easy to create a campaign performance dashboard that reflects your specific marketing strategy. You can describe your reporting needs to the AI Co-Builder to instantly generate your database schema, analytics pages, and filtering logic—fully connected and secure from the start.
You don't need to write a single line of code. You can generate your app with AI, use a pre-built marketing template, or build from scratch. Everything runs on Softr Databases, or you can sync live data from external sources like Google Sheets, Airtable, or HubSpot. You have total creative control to adjust charts visually, set permissions for different department heads, and brand the dashboard to match your agency or company identity.
You can include a wide range of features in your campaign performance dashboard to streamline your reporting workflow. A high-impact app usually combines functional data blocks with AI-driven insights:
- AI-Powered Intelligence – Use Ask AI to let your team query campaign trends conversationally, or use Database AI Agents to automatically summarize weekly performance or perform competitor sentiment analysis.
- Vibe Coding Blocks – Create custom UI components—like a real-time lead ticker or a budget heat map—using the AI Code block to "vibe code" the exact visualization you need.
- Softr Workflows – Build native automations (like an instant Slack alert when a campaign hits its budget limit) that trigger whenever data is updated.
- Team Portals & Logins – Manage access so regional managers only see data for their specific territories while executives get the global view.
- Data Collection – Use custom forms to allow team members to log manual spend or upload creative assets for review.
- Interactive Charts – Visualize CTR, CPA, and ROAS with real-time bar charts, line graphs, and summary cards.
- Advanced Filtering – Organize high volumes of data with searchable tables and segment by channel, date range, or campaign tag.
Vibe coding is about moving fast and using AI to build the perfect reporting tool. You can "vibe code" a campaign performance dashboard in Softr by simply describing your KPIs and data structure to the AI Co-Builder. Softr then generates a production-ready dashboard on a stable, secure foundation.
While other tools generate fragile code that breaks easily, Softr handles the heavy lifting—like user authentication for your marketing team and secure database logic—natively. This means you get the speed of AI generation without the technical debt of managing raw code. You describe the metrics you want to track, and Softr builds the interface instantly.
Yes. You can manage multiple internal teams or external clients within a single dashboard. By using Softr's role-based permissions, each user only sees the specific campaign results and spend data assigned to them based on their login. This is ideal for agencies that need to provide private, branded reporting portals for various clients simultaneously.
Yes, you can. You don't need an existing data stack to start building with Softr. If you're building from the ground up, you can use Softr Databases to store your campaign records, budgets, and lead counts directly within the platform.
If you do have data in other tools like Airtable, Google Sheets, HubSpot, or SQL, you can easily connect them. You can even use the REST API to pull in data from niche ad platforms. You have full control over how your marketing data is organized and displayed.
Softr Databases is the recommended native, relational data source, offering peak performance and instant automation triggers for your dashboard. Because the data is native, the loading speed for complex marketing charts is incredibly fast.
Softr also connects to over 17 external sources, including Google Sheets, Airtable, HubSpot, BigQuery, and SmartSuite. You can even combine sources in one app—for example, pulling lead data from HubSpot and cross-referencing it with budget data stored in Softr Databases. Most sources offer real-time, two-way sync to keep your reporting accurate.
Yes, Softr gives you granular control over how different users interact with your campaign performance dashboard. You can customize the layout and navigation so that insights are prioritized for each role. Pages or specific data blocks can be hidden or shown based on the user's role, ensuring a CMO sees the big picture while a specialist sees granular ad-set data.
You can define roles like "Viewer," "Editor," or "Admin" to control who can modify campaign targets or upload reports. This customization is essential for maintaining data security when sharing performance metrics across different departments or with external partners.
Yes, you can fully white-label your campaign performance dashboard. You can integrate your own company logo, brand colors, custom typography, and host it on your own custom domain. This ensures that when clients or executives log in to check performance, they see a professional, branded interface that feels like your proprietary software.
Yes, you can. Softr provides the flexibility to control the visual flow and structure of your dashboard. You can adjust the styling to match your brand and arrange blocks to prioritize your most important KPIs. To display your campaign data effectively, you can use several block types:
- Table blocks – for detailed views of ad spend and conversion rates.
- Chart blocks – to visualize growth trends and channel performance over time.
- Summary Cards – to highlight key figures like total ROI or cost-per-acquisition.
- List views – for organizing creative assets or campaign briefs.
- Forms – to allow team members to submit new campaign ideas or project updates.
Our visual builder makes it simple to drag-and-drop these elements as your reporting needs evolve.
Security is a core focus of Softr. All data is encrypted in transit and at rest, and your dashboard is hosted on SOC 2 Type II compliant infrastructure. You have full control over data visibility through role-based permissions and global app restrictions.
If you use Softr Databases, your campaign data is stored securely in Germany. If you choose to connect external sources like BigQuery or HubSpot, Softr purely displays that data in real-time through secure API connections rather than storing it. This ensures you maintain full ownership and control over sensitive financial and marketing information.
It is absolutely production-ready. Unlike experimental AI tools that generate raw code that is difficult to maintain, Softr builds your dashboard on top of a reliable, business-grade architecture.
Softr manages the complex parts—like secure logins, data relationships, and hosting—natively. This means you get the speed of an AI-generated prototype with the stability of a custom-built enterprise tool. Your dashboard is ready to handle real-world marketing data and user scaling from day one.
Softr is the first AI-native platform for business software. While traditional tools might be either too simple (spreadsheets) or too complex (manual no-code builders), Softr’s AI Co-Builder uses a hybrid approach. It quickly generates the database, logic, and interface, then allows you to fine-tune it visually.
It stands out by combining the speed of "vibe coding" with the security and reliability of a platform that handles authentication and permissions natively. It is designed for marketing teams that need to move from data collection to professional reporting in hours, not weeks.
Yes. Softr supports powerful integrations and native workflows to connect your dashboard to your entire marketing stack. You can automate tasks using Softr Workflows, sync with external apps via Zapier or Make, and use the REST API to bridge data gaps.
Whether you need to trigger an email when a campaign ends, update a record from an external CRM, or pull in analytics data from a specialized platform, you can build these automated connections easily without writing any code.
Describe what you need. Softr's AI builds your custom dashboard in minutes.