Manage customer relationships and streamline processes with a customizable CRM tailored to fit your business needs and goals.


Create a CRM that matches your workflows. Add only the views and features your team needs, and update them easily as your business evolves.
Connect spreadsheets, CRMs, and project management tools with real-time sync—or manage everything in Softr Databases. Centralize client and workflow data effectively.
Deliver a branded CRM portal with personalized dashboards and permissions. Let clients securely manage their leads, contacts, and data with ease.
Your CRM portal is fully responsive. Enable clients to access and update their pipeline or tasks from any device.
Your CRM portal is fully responsive. Enable clients to access and update their pipeline or tasks from any device.
Connect the CRM with your favorite tools to automate lead capture, follow-ups, and status updates.
Create separate dashboards for sales reps, managers, or clients—each sees only the CRM data relevant to them.
Control who can access, edit, or delete contacts or deals. Adjust permissions for each group or individual.
Protect CRM records and client information. Softr is SOC2 and GDPR compliant to ensure data safety.
Let your team ask AI about deals, leads, or contacts—answers and insights are built right into your CRM for instant access.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your bespoke CRM in minutes with simple drag-and-drop and customizable templates.
Easily adapt your CRM workflows and features as your team’s client management needs change.
Manage contacts, deals, and reports in one CRM—plus add custom portals or tools as you need them.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A bespoke CRM solution is a custom-built platform designed to manage your organization’s unique relationships, workflows, and data all in one place. Instead of using a one-size-fits-all system, you get a CRM tailored to your specific processes, whether that's tracking leads, managing sales pipelines, onboarding new clients, or supporting ongoing projects. This approach ensures your team has exactly what they need to stay organized, collaborative, and efficient.
Softr makes it easy to create a bespoke CRM solution that matches your organization’s exact requirements. You can connect existing data sources like Airtable, HubSpot, Notion, monday.com, SQL, and more, and build a system where your team can manage relationships, update records, assign tasks, and share files—all in one central hub.
You don’t need to code anything. Start with a template or build from scratch, customize layouts, control user permissions, and brand your CRM to match your organization. It’s quick to deploy, easy to maintain, and flexible enough to grow as your needs evolve, making your workflow more organized and professional.
You can include a wide variety of features in your bespoke CRM solution, depending on your team’s workflow. Some common examples are:
\- User logins – so each team member can securely access their own dashboard or data
\- Custom dashboards – showing pipeline status, upcoming tasks, or key metrics
\- Forms – for lead capture, onboarding, or collecting feedback
\- File sharing – to upload and download contracts, proposals, or client documents
\- Search and filters – making it easy to find contacts, deals, or notes
\- Tables, lists, and detail views – for managing records like leads, activities, or meetings
\- Comments or status updates – keeping team communication organized and visible
\- Charts – visualizing sales performance, conversion rates, or targets
\- Calendar view – to track meetings, follow-ups, or deadlines
\- Permissions and roles – so each user only sees what’s relevant to them
All of these are built using Softr’s drag-and-drop blocks, so you can adapt your CRM as your processes change, without touching any code.
No coding is needed. You can build your bespoke CRM solution entirely using Softr’s visual editor. Every aspect—from layout to user permissions—can be customized without writing a single line of code.
Yes. You can manage multiple client accounts or internal teams within a single bespoke CRM solution. Each user only sees the content and records assigned to them, based on their login and permissions. This is particularly useful for organizations handling several customer relationships or collaborating across departments within the same CRM platform.
Softr supports a wide array of data sources for your bespoke CRM solution. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also integrate data from other systems using the REST API.
You’re not required to stick to just one data source. You can combine several sources in the same CRM and display them together. For example, your CRM can pull in contact details from Airtable and sales activities from HubSpot at the same time. Most supported sources offer real-time, two-way sync to keep your CRM and external data up to date automatically.
Yes, Softr gives you full flexibility to tailor the user experience and permissions in your bespoke CRM solution. You can adjust the layout, navigation, and modules to fit your workflow and branding. Content and features can be shown or hidden depending on the user’s login and assigned role, so each team member or client sees only what’s meant for them.
You can define different roles—like sales rep, manager, or external partner—and specify what each can access or modify. For instance, team members might view only their assigned leads, while admins can manage all records. You can also personalize views by filtering CRM data based on the logged-in user.
This level of customization is especially useful when managing multiple workflows, projects, or client relationships in the same CRM, ensuring everything stays secure, organized, and user-friendly.
Yes, absolutely. You don’t need pre-existing data in another platform to start building your bespoke CRM solution with Softr. If you’re starting from scratch, you can use Softr Databases, which is built right into the platform and integrates smoothly with your CRM setup.
If you already have client or sales data stored in systems like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. There’s also a REST API connector to import data from other sources. Either way, you have complete control over how your CRM data is structured and presented.
Yes, you can fully white-label your bespoke CRM solution in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your CRM feel like a seamless part of your organization’s ecosystem. All Softr branding can be removed, ensuring your team and users only see your company’s identity throughout the platform.
Absolutely. Softr gives you comprehensive control over the design and layout of your bespoke CRM solution. You can adjust colors, fonts, spacing, and the page structure to fit your brand guidelines. You choose how each screen is organized, which blocks to include, and what information is visible to different user roles.
To present your data, you can add various types of blocks depending on your CRM’s needs:
\- Table blocks – for structured data like leads, contacts, or pipeline stages
\- List or Card blocks – to display customer profiles, activities, or notes
\- Detail View – to show individual records such as client details or deal insights
\- Forms – for inputting new contacts or updating records
\- Charts – for sales metrics or pipeline analytics
\- Calendar blocks – to manage follow-ups or appointments
If your CRM’s requirements change, it’s simple to update the design in Softr’s visual builder.
Softr is designed with robust security in mind. All data in your bespoke CRM solution is encrypted both in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. You have full control over access—set up role-based permissions, manage users directly from your data source, apply visibility rules, and establish global restrictions to keep sensitive CRM data protected throughout the platform.
If you connect your CRM to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data itself—it simply displays it in real time according to your configured permissions. You’re always in charge of your data and who can access or modify it.
Softr also adheres to industry best practices for authentication, access control, and platform monitoring to help ensure your CRM information stays secure.
You can get started for free. Softr’s Free plan lets you launch one app, such as your bespoke CRM solution, with up to 10 app users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs to support more users or advanced features, you can explore Softr’s paid plans for additional capabilities and scalability: <http://softr.io/pricing>
Softr is designed to make building complete, user-facing solutions—like bespoke CRMs, client portals, and internal tools—easy and fast, all without code or developer help. What sets it apart is the speed from concept to fully working CRM, and the depth of integration with your existing data.
While some no-code tools focus on mobile apps (like Glide) or are aimed at developers (like Retool), Softr is built for non-technical teams who want complete control over design, user experience, and permissions. You can connect to live data sources such as Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your team can log into.
You have full control over content and design—all visual, no coding required. With built-in user roles, forms, conditional logic, and API support, you don’t have to piece together multiple tools to launch a professional CRM.
Yes. Softr offers extensive integrations, making it easy to connect your bespoke CRM solution to your broader tech stack. You can sync with tools like Stripe for payments, Intercom for support, and automate tasks using Zapier, Make, or N8N. Softr also supports REST API and webhooks for more advanced workflow automation.
Whether you need to push CRM data to other systems, trigger automations from CRM activity, or display information from integrated tools, you can set it all up—without writing any code.