Manage leads, track vehicle inventory, and book service appointments in an AI-powered auto CRM built with AI to fit your dealership.




Customize your auto CRM setup with the exact steps and views your team needs. Add features as sales processes evolve—no code needed at any step.





Connect lead spreadsheets, vehicle inventory, and booking systems with real-time sync—or manage everything in Softr Databases. Create one source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so sales reps see leads while mechanics see service schedules.
Give different team members tailored access and dashboards, so sales reps see leads while mechanics see service schedules.
Streamline your internal processes with Softr Workflows. Trigger native lead follow-ups or inventory alerts based on team actions to keep your dealership running smoothly.
Access and update your auto CRM on the lot or on the go. All apps are mobile-ready out of the box so you can log leads from anywhere.
Use Google, email, or SSO logins to give your team fast, secure access to customer data—no IT tickets needed.
Keep sensitive customer and deal data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your auto CRM in minutes with AI. No dev time or complex configuration needed—just describe your workflow.

Add features like inventory tracking or service scheduling as your dealership grows, without starting from scratch.

Start with an auto CRM, then add customer portals, dashboards, or repair shop tools—all in one place.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An auto CRM is a secure, specialized platform where automotive dealerships and sales teams manage vehicle leads, customer interactions, and sales pipelines. It centralizes all communication—from initial vehicle inquiries to service appointments—in one place, eliminating the need for disjointed spreadsheets or scattered emails. This ensures your sales floor stays organized and provides a seamless journey for car buyers and owners.
Softr is the first AI-native platform for building business software, making it incredibly simple to build an auto CRM that fits your dealership's specific sales and service cycle. You can describe your fleet management or lead tracking needs to the AI Co-Builder to instantly generate your database, lead capture pages, and inventory logic—all fully connected and secure.
You don't need to write a single line of code. You can start by generating with AI, using a dealership template, or building from scratch. Everything runs on Softr Databases, or you can sync with existing vehicle inventory data from Airtable, Google Sheets, or your existing HubSpot CRM. You have full control to visually adjust inventory layouts, set salesperson permissions, and brand the CRM with your dealership's logo and colors. It's built to scale from a single boutique lot to an enterprise multi-location automotive group.
You can include a wide range of features in your auto CRM to handle everything from test drive scheduling to trade-in appraisals. A high-performing auto CRM app usually blends essential sales blocks with advanced AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales managers query monthly revenue or lead conversion trends conversationally.
- Vibe Coding Blocks – Build custom UI elements—like an interactive vehicle feature comparison tool—using the AI Code block.
- Softr Workflows – Create native automations, such as an automatic follow-up sequence when a lead views a high-value vehicle listing.
- Lead Portals & Logins – Securely manage access so individual sales reps only see their assigned leads.
- Forms & Data Collection – Capture trade-in details or credit applications with custom multi-step forms.
- Dashboards & Charts – Visualize dealership KPIs, monthly sales volume, and inventory turnover ratios.
- Inventory Lists & Filtering – Display your vehicle lot with searchable catalogs, filtering by make, model, year, or price.
Everything is built using Softr's drag-and-drop components without code. If your dealership's needs change, like adding an EV-specific workflow, you can update the CRM in seconds.
Vibe coding is about moving fast and using AI to build exactly what your dealership needs without technical friction. You can "vibe code" an auto CRM in Softr by simply describing your sales pipeline and inventory structure to the AI Co-Builder. Softr then generates a production-ready automotive application on a stable, high-performance foundation.
Unlike other tools that just generate raw, fragile code that breaks when you add more leads, Softr handles the high-stakes parts—like customer authentication, lead privacy, and database logic—natively. This gives you the speed of AI generation without the "Day Two" headaches of manual maintenance. You describe it, Softr builds the vehicle management system, and your sales team can start logging calls immediately.
Yes. You can manage multiple dealerships, locations, or sales teams within a single CRM. Each user only sees the inventory and lead data assigned to their specific branch or role. This is perfect for automotive groups that need a centralized management view while keeping individual lot operations private and focused.
Yes, you can. You don't need an existing inventory database to start building with Softr. If you're building a new sales operation, you can use Softr Databases, which is built into the platform and handles relational data like linking customers to specific vehicle VINs perfectly.
However, if you already have your vehicle listings or lead lists in tools like Airtable, Google Sheets, HubSpot, or SQL, you can connect those directly. You can also use the REST API to pull data from automotive auction sites. Either way, you have total authority over how your vehicle data is structured and displayed.
Softr Databases is the recommended native data source for your auto CRM. It's built for speed and performance, offering instant automation triggers—such as notifying a buyer the moment a specific car model hits the lot.
If your inventory is already stored elsewhere, Softr connects to 17+ external sources. You can integrate Airtable, Google Sheets, HubSpot, or BigQuery. You can even combine sources—for example, pulling lead data from HubSpot while keeping your detailed car specs in Softr Databases. Most sources support real-time, two-way sync, ensuring your website and your CRM inventory always match perfectly.
Yes, Softr gives you granular control over how your staff interacts with the auto CRM. You can customize the dashboard and navigation to match your specific sales process. Each lead record or inventory block can be shown or hidden based on the user's role, so junior reps only see their prospects while finance managers see confidential credit scores.
You can set up roles like 'Sales Associate,' 'Finance Manager,' or 'Branch Director'—defining exactly who can edit vehicle pricing or view commission reports. This keeps your data secure and helps your sales team stay focused on closing.
Yes, you can fully white-label your auto CRM in Softr. You can use your dealership's logo, brand colors, and a custom domain (like crm.yourdealership.com) to provide a professional, branded interface for your team. You can also remove any Softr logos, ensuring your employees and partners see only your company's identity throughout the sales cycle.
Yes, you can. Softr provides immense flexibility to control the visual flow of your automotive sales environment. You can adjust the themes to match your showroom branding and organize pages to follow your specific intake process using blocks like table blocks for sales targets, card blocks for vehicle showcases, and detail views for a 360-degree view of a single lead. Updates are easy—if you launch a new seasonal promo, you can change the CRM layout in the visual builder instantly.
Softr is built with enterprise-grade security to protect sensitive customer and financial data. All information is encrypted in transit and at rest. You have absolute control over data visibility; you can set role-based permissions to ensure sensitive details like buyer credit reports are only accessible to authorized finance personnel. For auto CRMs using Softr Databases, data is stored in a secure SOC 2 Type II compliant environment.
It is fully production-ready for your sales floor. Unlike experimental tools that generate unstable code, Softr builds your auto CRM on a proven, business-grade infrastructure. We handle the critical heavy lifting—like secure lead management, authentication, and inventory permissions—natively. This eliminates the risk of your CRM crashing and ensures it is ready for your team to start selling cars on day one.
Softr is the first AI-native platform specifically tailored for business software like auto CRMs. While other tools are either too generic or require complex manual coding, Softr's AI Co-Builder creates your automotive logic and database in minutes on a secure foundation. You get AI speed combined with the reliability of professional authentication and granular user roles designed for dealership management.
Yes. Softr supports powerful native workflows and integrations to connect your auto CRM to your entire tech stack. You can automate tasks like sending a follow-up email after a test drive or sync with Stripe for deposits. With REST API and webhook support, you can connect to national vehicle databases or marketing platforms without writing any code.
Describe what you need. Softr's AI builds it in minutes. Launch and customize your auto CRM without code.