CRM

Build auto CRM, no code required

Manage leads, track sales, and enhance customer relationships with a customizable CRM tailored to your automotive business.

Screenshot of a user interface for an automotive CRM platform, displaying navigation menus, customer profiles, and sales pipeline features.
auto crm mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your customer data together in real time

Connect spreadsheets, CRMs, and marketing tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your customer interactions.

Explore all data sources
Power

Custom access for every team. Built-in security, no dev time.

Give each sales rep and manager the right CRM tools and access. Set up secure logins, user groups, and granular permissions—no IT support needed.

Advanced permissions

Give different team members tailored access and dashboards, so each role sees just the CRM data they need.

User groups

Give different team members tailored access and dashboards, so each role sees just the CRM data they need.

Automations

Connect with tools like Make, Zapier, or N8N to automate lead assignment and follow-ups.

Works on any device

Access and update your CRM on the go. All apps are mobile-ready out of the box.

Easy, secure logins

Use Google, email, or SSO logins to give your team fast, secure CRM access—no IT tickets needed.

Security

Keep your CRM data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.

AI Magic

Give sales teams an AI assistant

Sales reps can ask AI about leads, deals, or contacts—getting instant insights right inside your CRM, powered by Softr.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building auto crm

Easy, fast setup

Launch your auto CRM in minutes with drag-and-drop blocks and purpose-built templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Easily add features like deal tracking, reminders, or reports as your auto CRM needs change.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Start with your CRM, then add service logs, customer portals, or forms—all in one place.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
Read Case Study
“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
Read customer story
“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom auto CRM in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
Read Case Study

Frequently asked questions

What is an auto CRM?
What are the benefits of building an auto CRM with Softr?
What types of features can I build into my auto CRM?
Do I need to know how to code to build an auto CRM in Softr?
Can I manage multiple dealerships or sales teams in the same auto CRM?
Which data sources does Softr support for auto CRM?
Can I customize the user experience and permissions in the auto CRM?
Can I use Softr for my auto CRM if I don’t already have data in another tool?
Can I white-label my auto CRM in Softr, including using my own branding?
Can I customize the design and layout of my auto CRM?
How secure is my data in Softr apps?
How much does it cost to build an auto CRM with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

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