Track leads, gain sales insights, and manage deals in an AI CRM software you customize to fit your business's unique sales workflow.


Customize an AI CRM software that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.




Connect lead sources, deal trackers, and contact systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each sales rep the right tools and data access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales tiers and managers tailored access and dashboards, so each role sees just the pipeline data they need to perform.
Give different sales tiers and managers tailored access and dashboards, so each role sees just the pipeline data they need to perform.
Streamline your sales process with Softr Workflows. Trigger native automations based on lead actions or status changes to keep your pipeline moving.
Access and update your AI CRM software on the go. View contacts and update deal stages from the field with mobile-ready layouts.
Use Google, email, or SSO logins to give your sales team fast, secure access to their leads—no manual IT tickets needed.
Keep internal sales data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every stage of the customer lifecycle.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your AI CRM software in minutes without code—no manual configuration or complex setup needed.

Add features like pipeline tracking, automated insights, or client portals as your needs grow—no rebuild needed.

Start with a CRM, then add team dashboards, lead forms, or internal tools—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




An AI CRM software is a secure space where your sales team or partners can log in to manage customer relationships, pipelines, and communication. It uses artificial intelligence to organize leads, automate follow-ups, and track deals in one place, eliminating the need for fragmented spreadsheets. This centralized approach ensures your sales reps stay organized and provide a superior experience to prospects.
Softr is the first AI-native platform for building business software, making it easy to create an AI CRM software tailored to your specific sales processes. You can describe your sales stages and lead tracking needs to the AI Co-Builder to instantly generate your database, pipeline views, and lead management logic—all fully connected and secure.
You don't need to code anything. You can start by generating your system with AI, using a specialized sales template, or building from scratch. Everything runs on Softr Databases, or you can seamlessly connect external tools like Airtable, Google Sheets, or HubSpot. You have full control to customize the visual dashboard, set up deal-stage permissions, and brand the app to match your company's identity. It's rapid to deploy and flexible enough to scale as your sales team grows.
You can include a wide range of features in your AI CRM software to optimize your sales cycle. A high-performing CRM typically blends classic management blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query lead history or use Database AI Agents to automatically summarize discovery calls and enrich prospect profiles.
- Vibe Coding Blocks – Build custom sales tools—like an interactive commission calculator—using the AI Code block to "vibe code" exactly what your team requires.
- Softr Workflows – Build native automations (like an automated task reminder when a deal stays in 'Negotiation' for too long) that trigger notifications or update record statuses.
- User Portals & Logins – Securely manage access so account executives only see their assigned territory while managers maintain a global pipeline view.
- Forms & Data Collection – Capture new leads through custom web forms with automatic lead scoring and file uploads for contracts.
- Dashboards & Charts – Visualize your sales performance, win rates, and monthly recurring revenue with real-time charts.
- Lists & Advanced Filtering – Manage your database with searchable deal tables, drag-and-drop kanban boards, and detailed contact views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code.
Vibe coding is about moving fast and using AI to build exactly what your sales team needs. You can "vibe code" an AI CRM software in Softr by simply describing your unique sales stages and lead attributes to the AI Co-Builder. Softr then generates a production-ready CRM on top of a stable, secure foundation.
Unlike other tools that just generate raw, messy code, Softr handles the "boring 80%"—like user authentication, lead database logic, and permission levels—natively. This means you get the speed of vibe coding without the technical debt of managing raw code. You describe your sales workflow, Softr builds the software, and it’s ready for your reps to log in instantly.
Yes. You can manage multiple sales teams or departments within a single CRM instance. Each user only sees the accounts and deal data assigned to their specific group, based on their login and role. This is perfect for organizations with separate regional teams, SDR vs. AE divisions, or diverse product lines sharing one central system.
Yes, you can. You don't need to bring your sales data from another tool to start building with Softr. If you're starting a new sales operation, you can use Softr Databases, which is built into the platform and integrates perfectly with your AI CRM software.
However, if you already have prospect lists in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL, you can connect those directly. You can also use the REST API connector to sync lead data from other marketing platforms. Either way, you have total control over how your CRM data is structured and displayed.
Softr Databases is the recommended native, relational data source for your CRM. It is built explicitly for business apps, offering high performance, instant lead automation triggers, and a fast experience because the data is native to the platform.
If your leads are elsewhere, Softr connects to 17+ external sources including Airtable, Google Sheets, HubSpot, SmartSuite, and BigQuery. You can even combine sources—pulling contact info from HubSpot while managing internal sales tasks in Softr Databases. Most sources support real-time, two-way sync, ensuring your CRM and external lists stay updated automatically.
Yes, Softr gives you full control over how your sales team experiences the AI CRM software. You can customize the navigation and layouts to match your specific sales funnel. Each page or pipeline block can be shown or hidden based on the user's role, ensuring reps only see their own leads while managers access high-level reporting.
You can set up granular user roles—such as Junior Rep, Manager, or Admin—and define exactly who can edit deal values or delete contacts. You can also create personalized views by filtering data based on the logged-in user, which is essential for focused lead management. This keeps the CRM experience clean, secure, and tailored to every member of the sales organization.
Yes, you can fully white-label your AI CRM software in Softr. You can use your company logo, brand colors, fonts, and a custom domain to make the software feel like an internal proprietary tool. You can also remove all Softr branding, so your sales team and partners only see your brand's identity throughout their daily workflow.
Yes, you can. Softr provides high flexibility to control the design and layout of your sales application. You can adjust colors, fonts, and spacing to match your corporate brand, and customize exactly how deals and contacts are displayed to your team.
To organize your sales data, you can add various specialized blocks:
- Table blocks – to show structured lead lists or activity logs.
- List or Card blocks – to browse prospect profiles or company logos.
- Detail View – to show a deep dive into a single account or deal.
- Forms – for quick lead entry or updating meeting notes.
- Charts – to track sales quotas and pipeline health.
- Calendar blocks – to display upcoming demos or follow-up deadlines.
If your sales process evolves, updating the layout in the visual builder is instant and simple.
Softr is built with security as a priority. All CRM data is encrypted in transit (TLS) and at rest, hosted on reliable, enterprise-grade infrastructure. You have granular control over data access through role-based permissions, visibility rules, and global restrictions that protect sensitive prospect info.
For an AI CRM software using Softr Databases, your data is stored in a secure environment in Europe (Germany) with SOC 2 Type II compliance. For apps connected to external sources like HubSpot or SQL, Softr doesn't store your data; it displays it in real time based on your specific access settings. You are always in control of your CRM data and who is authorized to view or edit it.
It is fully production-ready. Unlike AI tools that only "vibe code" by generating fragile, unmanaged code, Softr builds your AI CRM software on top of a stable, business-grade foundation.
We handle the necessary infrastructure—like secure logins, scalable hosting, and deep permission logic—natively. This solves the reliability issues common with AI-generated software: you get a functional sales system instantly without the burden of maintaining raw code. Your CRM is secure, scalable, and ready for your sales team to start closing deals from day one.
Softr is the first AI-native platform for building business software. Unlike pure code-gen tools that create messy scripts, or traditional no-code platforms that require weeks of manual setup, Softr's AI Co-Builder generates a functioning AI CRM software on top of secure, production-ready infrastructure.
The key is the hybrid advantage: use AI to generate your sales database and logic in minutes, then use visual drag-and-drop tools to refine the interface. You get the speed of AI with the professional reliability of built-in authentication, roles, and permissions. It is designed for sales and ops teams who need to move from a concept to a live CRM on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations to connect your AI CRM software to the rest of your tech stack. You can automate sales tasks using Softr Workflows, or sync with communication tools like Intercom and payment processors like Stripe. Softr also supports REST API and webhooks for advanced sales automations.
Whether you need to trigger a Slack alert when a deal closes or pull in marketing data from other tools, you can build these connections directly into your CRM without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free and launch your custom app today.