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A Comprehensive Guide to Airtable Pricing and Plans

Thierry Maout • Apr 14, 2022 • 8 min read

Because of its convenient free plan, Airtable is a great option for whoever wants to get started with a database/spreadsheet hybrid solution. However, while it may seem straightforward at first, Airtable pricing can actually become quite complicated as you grow your workspace and start adding functionalities, integrations, and premium features. 


We decided to put together a guide to help you navigate Airtable pricing, how much it costs, and what you have to keep in mind as your usage grows. Let’s dive in! 



Table of Contents


Airtable pricing plans explained

Airtable pricing in practice

Softr pricing


Airtable pricing plans explained



Heading to Airtable’s pricing page, things can get overwhelming. The first thing to keep in mind is that there are four main plans available: Free, Plus, Pro and Enterprise. Each of these plans comes with a specific set of features, limitations, and price of course. Note that the prices are displayed for annual billing, which comes at a discount compared to the monthly price.


Let’s take a look at each plan in more detail.

Airtable Free plan

Airtable free plan

The entry-level plan is free and includes an unlimited number of bases, like all Airtable plans. A great place to start, it does however have some limitations.


Pricing: Free


Features and limitations:

  • Up to 5 users;
  • 1 app per base;
  • 1 sync integration;
  • 1,200 records per base;
  • 2GB of attachments per base.


Best for: Anyone interested in trying out the platform

Airtable Plus plan

Airtable plus plan

Pricing:

  • $10 per seat /month billed annually.
  • For a team of 10: $100/month, billed annually ($1200 upfront)


Features and limitations:

  • 3 apps per base;
  • 3 sync integrations;
  • 5,000 records per base;
  • 5GB of attachments per base;
  • Custom branded forms;
  • 6-month revision & snapshot history;
  • Automatic table syncing.


Best for: Solopreneurs and small businesses

Airtable Pro plan

Airtable Pro plan

The Pro plan is Airtable’s most popular and most value-packed package. At $20/month per user/seat, it introduces some advanced features that can really make a difference if you’re an advanced user and want to benefit from everything Airtable has to offer. 


Namely, advanced views like the Gantt or timeline views, advanced customization options, the ability to introduce advanced permissions, or even early access to new features are unlocked with this plan. This is an ideal plan for the advanced user that wants to take full advantage of Airtable.


Pricing:

  • $20 per seat /month billed annually
  • For a team of 10: $200/month, billed annually ($2400 upfront)


Features and limitations:

  • 10 apps per base;
  • 7 sync integrations including Jira Cloud;
  • 50,000 records per base;
  • 20GB of attachments per base;
  • Gantt & Timeline Views;
  • 1-year revision & snapshot history;
  • Personal & locked views;
  • Field & table editing permissions.


Best for: Advanced Airtable users and teams

Airtable Enterprise plan

Airtable Enterprise plan

The Enterprise plan is in a league of its own, including pretty much everything you can think of including admin and professional services provided by Airtable’s teams. This plan is especially relevant for larger companies with advanced requirements. If that’s your case, you should get in touch directly with Airtable for more information.


Pricing: Pricing available upon request (potentially starting at $10k/month)


Features and limitations:

  • Unlimited workspaces per organization;
  • Unlimited apps;
  • Salesforce & Jira on-prem sync integrations;
  • 100,000 records per base;
  • 1,000GB of attachments per base;
  • 3-year revision & snapshot history;
  • SAML-based single sign-on;
  • Enterprise-wide admin panel;
  • Ongoing Success Program;
  • Included Professional Services;
  • Add-On Professional Services.


Best for: Large enterprises 



As you can see, Airtable pricing will vary greatly depending on your needs and requirements. Starting with a smaller plan and stepping up when a need arises is a good way to go, but can lead to unpleasant surprises if you don’t plan out appropriately.


Let’s take a detailed look at the practical example of John, an Airtable user with evolving needs and a limited wallet.

Airtable pricing in practice: A specific example 



John is the head of operations at Company X, a growing web agency helping clients build projects in many different fields. His team of 22 people covers a wide area of topics ranging from digital advertising to growth marketing, content, social media, and more.


Because of the rising costs of hiring developers, the need for rapid iteration within his team, and the lack of in-house technical resources at his disposal, John decides to explore a no-code solution, turning to Airtable for a spreadsheet/database hybrid platform to use as a backend, along with Softr for the frontend interface. 


In charge of the project, John starts by signing up for Airtable’s free plan and is able to build and deliver his first project to his immediate team, a marketing campaign ROI calculator for internal use. 


Interest quickly picks up and other members of the team are interested to use Airtable for other purposes: Creating landing pages, building Gantt charts and visualizations, keeping track of ad campaigns… John decides to bypass the 5 users limit, and upgrades to Airtable’s Plus plan. He also decides to purchase seats for 10 team members that will be involved in creating more projects. 


The agency is now spending $120/month ($12 monthly*10 seats) on Airtable.


Fast forward to a few weeks later, the team runs into more limitations:


  • First, some projects require setting field and table editing permissions, along with some password-restricted shares.
  • Second, the team is getting dangerously close to the 5000 records per base limit from the starter plan.
  • Finally, John is interested in the ability to introduce new views for reporting purposes, as he’s looking to share insights with the executive team.


To address these, John considers upgrading to Airtable’s Pro plan for himself and the entire 21-person team. The monthly fee would add up to $420/month, for an upfront cost of $5040. 


That’s when Softr comes in.


John and the team have already decided to use Softr to create frontend interfaces, including client portals for their customers and internal tools for the rest of the organization. But Softr can also help with their budget, as it allows customers to have 10.000 users (!) access and work on their data for $79/month ($65 if paid yearly).


This will save the team a considerable amount of money not only on development costs to turn Airtable data into a live project but on their Airtable plan by sharing and providing access to data across all collaborators at a fraction of the price. Softr will help John and the marketing team to save thousands of dollars, literally.


To sum it up, it’s quite easy to find yourself upgrading to a higher plan with Airtable and pay a large amount every month. Without Softr, John’s move to Airtable could have gone from $0 to a $5040 price tag in a couple of weeks, something that you should be aware of when building your next project.


Want to run your own simulation? Check out this nifty Airtable pricing calculator built by Gareth Pronovost at GAP Consulting, it’s a practical way to answer a few questions to get a suggestion and quote for your Airtable pricing. 


Now, let’s talk more about how Softr can help.

Softr pricing


We’ve established that Softr can not only help turn your Airtable data into a full-blown project but also help with the impact on your budget. But how much exactly will it cost?


The important thing to remember is that your Softr implementation comes on top of your Airtable data, so it is likely that the two will match. In other terms, if you’re using a free Airtable plan, managing a small base with a limited amount of records, you can probably stay with the free plan on Softr as well.


On the other hand, adding on a lot of integrations, advanced features, and records on Airtable will likely require you to pay more on Softr alongside your Airtable fees. Keep that in mind when building your next ambitious project to avoid any surprises!


Let’s take a look at Softr’s pricing together.

Softr Free plan

Softr Free plan

The ideal plan is to get started and experiment with building web apps and websites without code. While it’s a barebones setup and lacks advanced features, it does the job and will enable anyone to build a web app on top of an Airtable base.


Pricing: Free


Features and limitations:

  • Unlimited applications;
  • 1 custom domain;
  • Softr branding;
  • Membership (5 members);
  • Paywall (Recurring & one-time payments) (5 members);
  • Airtable integration (200 records);
  • Live chat support.


Best for: Anyone getting started


Best to build: Websites, portfolios

Softr Starter plan 

Softr Starter plan

This plan is a step above the free plan and will unlock a number of key features to start building web apps and websites. The ability to remove branding, include custom code, and sync up to 1000 records from Airtable will allow you to take your project to the next level.


Pricing: $24/month


Features and limitations:

  • Unlimited applications;
  • 1 custom domain;
  • No Softr branding;
  • Membership (5 members);
  • Paywall (Recurring & one-time payments) (5 members);
  • Airtable integration (1000 records);
  • Custom code (HTML/CSS/JavaScript);
  • Live chat support.


Best for: For individuals and startups.


Best to build: Data-driven web apps with custom brand identity.

Softr Professional plan

Softr Professional plan

Our plan with the most value, the Professional plan will unlock advanced features that will help you run a business on Softr. On top of everything already included in the Starter plan, you can now sync up to 10,000 records from Airtable, add a collaborator, establish a membership for up to 10,000 individuals, and more.


Pricing: $65/month


Features and limitations:

  • Unlimited applications;
  • 1 collaborator;
  • 2 custom domains;
  • No Softr branding;
  • Membership (10,000 members);
  • Paywall (Recurring & one-time payments);
  • Airtable integration (10,000 records);
  • Custom code (HTML/CSS/JavaScript);
  • Update Airtable records (all logged-in users);
  • Transfer applications;
  • Live chat support.


Best for: Companies requiring advanced features to run their operations


Best to build: Custom apps with advanced functionalities and bespoke design

Softr Business plan

Softr Business plan

Finally, the most comprehensive plan in Softr’s offer will help you run full-on, advanced business operations with several collaborators, across several domains, and with up to 100,000 members. It is now possible to edit specific permissions for user groups, integrate charts, and get guidance from our team with an onboarding call.


Pricing: $165/month


Features and limitations:

  • Unlimited applications;
  • 4 collaborators;
  • 3 custom domains;
  • No Softr branding;
  • Membership (100,000 members);
  • Paywall (Recurring & one-time payments);
  • Airtable integration (Unlimited records);
  • Custom code (HTML/CSS/JavaScript);
  • Update Airtable records (custom permission rules);
  • Field level edit permissions per each User Group;
  • Charts (Line, Bar, Pie, etc);
  • Transfer applications;
  • Onboarding call;
  • Priority live chat support.


Best for: Companies that need powerful web apps


Best to build: Complex portals and internal tools with plenty of collaborators and permissions involved

Conclusion


As you could see throughout the article, Airtable pricing can quickly become overwhelming and bring up some surprises if you don’t stay on top of it. We hope this guide helped you figure out more clearly what you need from Airtable and how much it might eventually cost you.


Feel free to join our community to learn more and exchange with other Softr users about which Airtable plans and pricing they decided to go for.


Thanks for reading!


About Softr


Softr is an easy-to-use no-code platform that turns Airtable bases into powerful web apps member-only websites, and client portals. Softr offers a way for you to authenticate your end-users, and control access to your content and data based on conditional rules like roles, logged-in status, subscription plans, etc. If you're using Airtable as a product catalog you can use a Softr template to build your e-commerce website. Or maybe you'd like to build a custom website for your travel journal, there's a template for that too!

Client Portal | Internal Tools | Web App Builder | Free Website Builder Made with Softr