Google Sheets as a database: Pros and cons

Mariam Ispiryan • Updated Dec 1, 2022 • 11 min read

Google Sheets is a great tool for individuals and small teams who are looking to quickly and easily set up their database for free. It provides real-time and async collaboration possibilities, and because of its similarities to Excel’s user interface (UI), it has a pretty shallow learning curve.

However, there are also some potential drawbacks to consider. For example, a major disadvantage to Google Sheets is its limited functionality at an advanced level, which means it’s not very scalable and it’s not the best tool for building more complex databases.

In this article, we’ll go over some of the main advantages and disadvantages of Google Sheets, some popular use cases for the tool, and some of the best free templates you can use to get your database up and running. 

If you’re looking for a specific answer, use the links in the table of contents below to navigate the article:

  1. Why use Google Sheets as a database: The pros and cons
  2. Who should use Google Sheets as a database
  3. Best free Google Sheets templates and how to use them
  4. Google Sheets as a database: the verdict

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Why use Google Sheets as a database?

Google Sheets wasn't originally designed to be used as a database. Nevertheless, today many tools have adopted Google Sheets as a data source solution. So, let’s take a look at some of Google Sheets’ biggest advantages and disadvantages to understand why some teams choose to use this tool as their database. 

What are the advantages of using Google Sheets as a database? 

When deciding between databases, it’s important to keep in mind that there’s no such thing as the perfect software solution. The only one that ticks most of your boxes.

Teams choose to use Google Sheets as a database for the following reasons:

  1. Low cost. Many adopt this tool because it’s a free alternative to database management systems like MySQL, MS SQL Server, and Oracle, whose pricing can climb quickly as the data volume increases. 
  2. Easy to set up and manage. Google Sheets is very similar to Microsoft Excel, a tool that most people are familiar with. All you’d need to set up this platform is a Google account, which makes the learning curve pretty shallow and shortens the adjustment period.
  3. Cloud-hosted. Your data on Google Sheets is stored on a cloud-based database. This means that your information can be accessed on the Google cloud platform anywhere and from any device, as long as you have an internet connection. So the risk of losing your data is significantly reduced.
  4. Convenient. With more than 5 million businesses using Google Suite, or at least Gmail, adopting Google Sheets as a database is extremely straightforward. 
  5. Highly collaborative. Google Sheets offers various modes of collaboration and allows team members to collaborate either at the same time, or async. The spreadsheet is also easily shareable which contributes to higher collaboration and productivity. For hybrid or remote teams, this is an absolute necessity.
  6. Transparent. Any changes and revisions to your Google Sheets data are saved to the version history, making team collaboration extremely transparent. 
  7. Available integrations. Since Google Sheets is cloud based, you can easily integrate it with other tools. For example, you can use Zapier to automatically update your data into your CRM.

One of the main reasons I considered Google Sheets as a database option is because we were already using Google products for other things… It’s easy to use, integrates well with the other Google productivity products we use, and most people are comfortable working in the Google environment so it makes it easy to collaborate with members of my team.


Nelson Sherwin

HR Manager at PEO Companies.

What are the disadvantages of using Google Sheets as a database?

While Google Sheets might seem like a very convenient option to use as a database, it does have certain disadvantages. Some of the cons include: 

  1. Limited functionality. Spreadsheet apps aren’t designed to be used as databases, so compared to more sophisticated database management systems, Google Sheets’ functionalities are limited. For example, you can’t store videos or images, and there’s no built-in interface for querying or updating the information. 
  2. Limited storage. Google Sheets’ limit on data volume makes the platform unsuitable for large teams and companies looking to scale.
  3. Not Scalable. Because of its limited storage capacity, Google Sheets isn’t scalable. Additionally, if many team members are working on the spreadsheet at the same time, the software slows down and you might get more errors.
  4. Performance. Since Google Sheets wasn’t designed to store large amounts of data, it’s not really possible to design a complex database. The platform gets slower and slower the bigger the dataset, which is annoying for teams of all sizes. 
  5. Prone to chaos. Speaking of large amounts of data, when your data volume grows, you might find yourself scrolling through hundreds, or thousands, of rows and columns. It’s not that intuitive to make such huge spreadsheets readable or digestible.

Who should use Google Sheets as a database?

Overall, using Google Sheets as a database is a decent option for individuals and small teams who are looking for a free and easy-to-use solution for a new project that isn’t expected to scale. 

So, let’s take a look at some of the best ways to use Google Sheets as your database. 

1. Power your no-code web application

Your Google Sheets database can be used as the data source that powers your no-code web app. One way to do this is through Google’s own AppSheet. 

AppSheet is a no-code platform that allows users to build simple mobile and web applications directly from their own data. On a free account, users can create a basic prototype of their app. Although, more advanced automations and features are only available to users with a Core subscription, starting at $10 per month, per user. 

By connecting your Google Sheets database to AppSheet, you can create small, no-code, web applications quickly.

Nevertheless, one of the easiest ways to build no-code applications, using Google Sheets as a database, is through Softr. Softr uses Google Sheets as a data source, letting you turn your data into custom web and mobile apps. You can choose from an extensive library of templates, which come with built-in Google Sheets databases, to get up and running quickly.

Softr CRM template

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2. Build your inventory database 

You can also use Google Sheets to build your inventory database. An inventory database is used to store all the information about your inventory, like quantities, vendors, and stock. This database needs to be accessible, accurate, collaborative, and up-to-date. 

And since most businesses already use Excel, the transition to a cloud-hosted solution will likely be a smooth one.

Building an inventory database with Google Sheets is perfect for small teams and businesses. Additionally, you can connect Softr, which is specifically designed to build internal tools and portals, to build a nice interface for your inventory management system, define granular access and edit permissions, and much more. Softr even has en inventory management template, which will allow you to get started easily.

3. Google Sheets as a CRM 

Your Google Sheets database can also be used to power your Customer Relationship Management (CRM) platform. You can use your Google sheets CRM to:

  • Stay connected to customers
  • Store and manage leads 
  • Optimize your schedule 
  • Prioritize tasks 
  • And gather customer data in one source of truth 

Using Google Sheets as a CRM is perfect for smaller teams with a limited budget, who need a fast and easy way to get things up and running. Softr simplifies this by providing ready-made templates filled with mock data to help you set up your CRM in a matter of minutes. 

Softr CRM template

With Softr, you can easily turn your Google Sheets databases into powerful CRMs to help improve the customer experience and increase sales. 

4. A database for WordPress 

Using Google Sheets as a database for your WordPress website is great for collecting form submission leads. You can connect Google Sheets to WordPress using form plugins like

  • Contact Forms 7
  • NinjaForms
  • GravityForms
  • WP Forms

By connecting your Google Sheets to your WordPress website, you can store information like contact form submission data without having to set up and maintain a complicated database system. 

sync your Google Sheets database with WordPress

You can sync your Google Sheets database with WordPress using plugins, and automatically gather form submission information.

Image source: SheetMonkey.

Google Sheets as database: the verdict

Overall, Google Sheets is a good option for small-scale projects or for managing data that doesn't need to be updated frequently. However, if your business is growing, you need a scalable database platform, unlike Google Sheets (in such cases, we would recommend considering Airtable).

Otherwise, if you're already using Google products and don't want to spend additional budget on a database solution, Google Sheets can be a great option. Further on, there are tools like Softr that can supercharge your Google Sheets database and let you build a fully-functional web or mobile application from it.

Build a full-fledged application from your Google database

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Thanks to insights and inspiration to:

Ravi Parikh, CEO of RoverPass

Nelson Sherwin, HR Manager at PEO Companies 

Kenny Kline, President & Financial Lead at  BarBend

Khunshan S. Ahmad, Marketing Manager at The Stock Dork

Joshua Rich, CEO and Founder of Bullseye Locations 

Austin Dowse, CEO of Aimvein

Ling Ling Fung, CEO of Metrobaby

Mimi Paul, System Operations at Starkflow

Frequently asked questions about using Google Sheets as a database

A database is a collection of information stored electronically, and it allows users to store data such as client emails. In theory, a database should make it simple for teams to manage and retrieve information.

Google Cloud provides a wide variety of relational and nonrelational databases which users can try for free. However, database pricing can climb quickly based on your storage needs.

A relational database stores and retrieves data according to established relationships between datasets. For example, Airtable, a relational database, can link records from one table to another, creating a relationship between those two tables.

No, you can’t create a relational database in Google Sheets. While it’s an advanced spreadsheet application, it doesn’t have the capabilities to be used as a relational database.

Yes, you can easily import Excel data into Google Sheets by going to File>Import>Upload>Select a file from your computer. After selecting the desired Excel file, pick your Import location and then click Import data>Open now.

Some of the differences between spreadsheets and databases include: 1. In spreadsheets, each cell contains data that can be edited In a database, cells contain records that come from external tables. 2. Spreadsheets are static documents, while databases can be relational. 3. Databases are less flexible than spreadsheets. 4. Databases are built for collaboration, while the collaboration capabilities of spreadsheets are limited.

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