What makes a great website?
A website is a place where visitors need to find all the necessary information about your brand. Did I forget to mention that whether it’s a startup, a tech company, a service provider, or any other business, you should think of it as a brand?
So, here is the thing - your brand most probably has its very unique brand voice and messaging style. It can range from romantic to outspoken, from luxurious to innovative, and many more. It’s up to you to decide what your brand is all about. And as a founder, you want your website to reflect all the nuances of your brand, all the little details, and most probably, even your advantages over your competitors. This is where a lot of founders make the same mistake. They start bragging, over-communicating, providing too much detail, flooding the website with unnecessary information. Please, don’t be like them.
A great website is about great content (read “content” as brand message)
Your website's ultimate goal should be to communicate your brand message in the most precise way possible. A great website helps the visitor think less due to being easy to navigate and due to making clear statements.
A great website is about simple and intuitive design
Website design could have less in common with art and more with usability. Think of your website as a virtual house where the visitor should be able to get from one room to the other easily, and where all the rooms are neat and clean and pleasant to be at. I know, the temptation of turning your website into a beautiful mess is huge, but it doesn’t usually make sense for the visitor. The design should back your brand message and should be able to make it pop instead of throwing an aesthetic shadow on it.
A great website is fast, responsive, and easily searchable
If you think SEO is overstated, think again. Search Engine Optimization (SEO) is the process of making a website easily identified by search engines. For this, you will need to work hard throughout the whole life of your website. But the seeds of the right SEO strategy should be planted while building your website. So, consider a few things:
This list could go further. But this is the bare minimum that your website should have for it to get more chances of appearing in search results.
- Is your website loading fast enough? According to Search Engine Journal, a page should load in 3 seconds or less in 2020
- Does your website include all the SEO tags for all of its pages and posts?
- Do all the images on your website have alt tags?