Track customer journeys, identify expansion opportunities and report on customer success.

Overview
This free template helps you build a centralized customer success platform that works on top of your existing data. Instead of managing spreadsheets, decks, and disjointed tools, you’ll have a single view of each customer’s journey, usage, and status — so your team can focus on impact, not admin.
The template includes a sample database to demonstrate how to structure your data for this use case, and it’s flexible enough to work with any Softr-supported data source (including Airtable, Google Sheets, Notion, HubSpot, monday.com, and more).
Why use this customer success template
- Understand your customers better: Track lifecycle stages, touchpoints, and success metrics in one place.
- Proactively manage renewals and expansion: Use built-in filters and customer data to surface risks and opportunities before they escalate.
- Customize access based on roles: Give Customer Success Managers, Team Leads, or Executives the exact views they need.
Template features:
- 360° customer profiles
Centralized profiles with data on spend, engagement, journey stage, and more.
- Customer life cycle tracking
Map each customer’s journey from onboarding to renewal with clear lifecycle stages and recommended actions.
- Key success metrics
Monitor churn risk, product usage, NPS, and renewal likelihood to guide decision-making.
- Personalized account management
Assign account owners and build custom success plans for each customer.
- Role-based access
Control visibility for Customer Success Managers, Team Leads, and Executives with user group permissions.
- Works on any device
Allow users to access the platform from any device with a fully responsive design. You can even turn your app into a downloadable mobile app with Softr's PWA feature.
Who is this customer success platform for?
This template is ideal for any team responsible for driving retention, satisfaction, and expansion. Perfect for:
- B2B SaaS companies: Track customer health, usage trends, and upcoming renewals.
- Account management teams: Centralize notes, plans, and lifecycle milestones.
- Service-based businesses: Maintain visibility into key clients and project touchpoints.
- Startups: Build a lightweight, no-code CS platform before investing in a complex CRM.

“What we love most about Softr is the instantaneous, customizable power a no-code platform allows.”
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Frequently asked questions
- What is a customer success platform?
It’s a centralized tool that helps you monitor customer health, identify risks and opportunities, and improve retention — all by bringing together key data and workflows.
- Do I need a Softr account to use the template?
Yes. You’ll need a (free) Softr account to get started.
- Can I use this with other data sources besides Airtable?
Absolutely. Softr works with 14+ data sources, including Google Sheets, Notion, HubSpot, monday.com, and SQL databases. Use the sample database as a guide to structure your own data.
- Can I track product usage or NPS in this app?
Yes — as long as you store that data in your connected base (e.g. Airtable, Google Sheets, Notion, ClickUp), you can surface it in your app using tables, charts, or progress bars.
- Can I add my own branding?
Yes. You can fully customize the design, add your own logo and colors, and publish the platform on your own domain.