What are 3 Types of CRM?
There are three major CRM types:
1. Collaborative CRM;
2. Operational CRM;
3. Analytical CRM.
What is a Collaborative CRM?
It is a CRM method in which the customer interaction data is integrated and synchronously shared to improve customer satisfaction and loyalty for maximum profitability and revenue.
What is Analytical CRM?
Analytical CRM is a CRM subset in which a company collects data on its customer interactions in order to improve customer satisfaction and retention rates. Analytical CRM is a behind-the-scenes practice; the client is unaware that their actions and interactions with the organization are being recorded and analyzed.
What is the Difference Between Operational CRM & Analytical CRM?
The key distinction is that Operational CRM focuses on client-facing procedures, whereas analytical CRM is primarily concerned with building the organization's systems using customer data.
Operational CRM - Simplifies all customer communications with your brand across multiple departments. It includes functions such as sales, marketing, and customer service.
Analytical CRM - Gathers sales and customer information for in-depth analysis.
What are the Main Components of Operational CRM?
Marketing, sales force, and service are the three key components of Operational CRM.
Marketing campaigns are used by a company for specific events and promotions to encourage customers to contact the company and purchase their products.
Sales-force automation helps with finding new prospects,
tracking customer interactions, and closes sales.
Service Automation assists with case management, escalations, information sharing, and more effective account management.